Impactful Communication: Genevieve Dreizen Of Fresh Starts Registry On 5 Essential Techniques for Becoming an Effective Communicator
An Interview With Athalia Monae
Listen to understand, not to reply. Most of us think we’re good listeners — but we’re really just waiting for our turn to talk. True listening means quieting your internal monologue and focusing on what’s being said (and unsaid). When I worked in event production, I learned that 90% of problems were solved just by really hearing what someone needed instead of assuming I already knew. Once people feel heard, everything else becomes easier.
In an age dominated by digital communication, the power of articulate and effective verbal communication cannot be understated. Whether it’s delivering a keynote address, leading a team meeting, or engaging in a one-on-one conversation, impactful speaking can open doors, inspire change, and create lasting impressions. But what truly sets apart an effective communicator? What techniques and nuances elevate a speech from mundane to memorable? As part of this series, we had the pleasure of interviewing Genevieve Dreizen.
Genevieve “Jenny” Dreizen is the Co-Founder and Chief Operating Officer of Fresh Starts Registry — the world’s first divorce registry and a leading platform for divorce support and education. With a background in operations, marketing, and etiquette, Jenny brings structure, clarity, and compassion to a space that often lacks all three. At Fresh Starts, she oversees systems, partnerships, and product development, helping people navigate the logistics and emotions of divorce with dignity.
Jenny’s professional background includes event logistics, digital credentialing installations, technical coordination for large-scale productions like BlizzCon, and account management for high-end wedding stationery. These diverse experiences uniquely equipped her to co-create Fresh Starts Registry, which offers curated divorce registries, expert referrals, and practical guidance for every stage of the divorce process.
She is also the host of the award-winning Jenny Says So podcast, where she uses her expertise as a modern etiquette authority to address boundaries, social dynamics, and communication challenges that arise during and after divorce. Jenny has written over 250 scripts and support resources for those in transition and is currently working on two upcoming books focused on etiquette and reinvention.
Jenny’s own fresh start began when a decade-long relationship ended just as her sister Olivia was going through divorce. Together, they launched Fresh Starts with the belief that divorce deserves support, structure, and celebration — not shame. Their work has been featured in The Wall Street Journal, Forbes, New York Magazine, The Cut, AP News, and more.
Now based in Scotland with her husband, whom she married in 2023, Jenny is committed to changing how society supports people through divorce — from the emotional toll to the logistical overwhelm. She’s building systems and conversations that help people start over with confidence and community.
Thank you so much for joining us in this interview series. Before we dive into our discussion about communication, our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?
After earning my degree in Religious Studies (with a side of Russian Studies) from NYU, I had absolutely no plan — and, honestly, no panic about it either. I figured a “real” job would find me when it was time. And, eventually, it did.
In the years that followed, I tried on a lot of hats: administrator at a Unitarian Fellowship, nursery school teacher, nanny, and even professional wedding officiant (yes, I was once on TV marrying strangers!). My first career job finally appeared when I started working in digital activations for large-scale corporate events — think apps, games, interactive experiences, and everything in between. I spent weeks on the road, flying off to Vegas or San Francisco to help bring huge productions to life. The pace was fast, the challenges constant, and the karaoke nights legendary. I loved it.
After a spectacularly mishandled round of salary negotiations, I walked away and shifted into high-end wedding invitations for a while. I was good at it, but sitting at the same desk every day felt like wearing shoes two sizes too small. By the end of the summer, I quit — and not long after, my old company called me back for contract work. That led me back into the event world as a freelance technical coordinator, producing massive shows like BlizzCon, HPE Live, and Bloomberg Global Business Forum. I was back to early mornings, long flights, and steak dinners with my team — and it felt right.
Then the pandemic hit. One of my main clients was a phenomenal leader who helped our team pivot into remote event production, but for me, the magic was gone. The thought of returning to masked, distanced, high-pressure events made me realize I was ready for something different. My sister, Olivia, had been nudging me to join her social media agency, and eventually, I did. Within months, we’d grown the business by 600%, proving we made an incredible team — she brought the vision, I brought the systems and design.
Not long after, my decade-long engagement ended, and an idea Olivia had floated after her own divorce came rushing back: why do we only celebrate people when they’re getting married or having babies? Why don’t we show up with the same enthusiasm when someone’s life falls apart — during divorce, breakups, job loss, widowhood? Why isn’t there a registry for the moments when you actually need support the most?
From those questions, Fresh Starts Registry was born.
Can you share the most interesting story that happened to you since you started your career?
Because the idea of a Divorce Registry was so groundbreaking, the press found us almost immediately. Within eight months of launching, I had a camera crew setting up in my living room to film Olivia and me for a segment on NBC’s morning news — it was surreal and thrilling all at once. From there, the story spread fast. Suddenly, we were popping up on morning shows across the country.
Of course, not everyone got it at first. Many anchors laughed us off with lines like, “I’ll bring you a bottle of wine, but I’m not buying you cereal bowls!” Which always made me shake my head — because honestly, people do need cereal bowls, and if someone you love is rebuilding their life, why wouldn’t you want to help with that?
The best part, though, has been watching the narrative evolve. Every time we go viral again, some of those same morning show hosts who once dismissed us now say things like, “This is such an important idea — let’s support people through hard times.” Seeing that cultural shift happen in real time has been incredibly rewarding.
You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?
Operational Vision: I can see what needs to be done and I can also understand what it takes to get it done. My mind breaks down the parts of an idea into steps without even realizing. I am also very good at using the tools and resources available to us to make the project happen, and if we need to adjust our output or expectations due to a limited capacity or technological ability we do so in a way that feels expansive rather than narrowing.
Adaptability: I pivot like a champ. I am constantly taking in data from our business- reactions, testimonials, celebrations, complaints and analyzing it. If something isn’t working or we’re working to hard to make it work we extract what we can and leave the rest. We are a two person team, we need to make every project, action and moment work in harmony.
Passion: I am deeply passionate about the work we do and the way we do it. Failure was never an option because our goals were clear to us — build a company that carries people through the hard moments. I not only get to show up to do deeply meaningful work every day, but I get to do it with my sister. Our purpose is our guiding principle and we feel lucky to have found it.
Ok, thank you for that. Let’s now jump to the primary focus of our interview. Let’s begin with a basic definition so that we are all on the same page. How would you define an “Effective Communicator?” What are the characteristics of an effective communicator?
ChatGPT said:
Let’s start simple: to me, an effective communicator is someone who can express what they mean in a way that other people can actually hear — and who listens in a way that makes others feel understood. It’s not about being the most eloquent or confident person in the room; it’s about being clear, kind, and intentional with your words and presence.
An effective communicator:
- Listens deeply — doesn’t just wait for their turn to talk, but genuinely tuning in to what’s being said (and what’s not).
- Stays present. They remember the goal of the conversation, whatever it may be and focus on communication over distraction.
- Speaks with clarity and warmth, saying the truth directly but never harshly.
- Remembers that clear is kind, but also kind is kind. If we are trying to communicate effectively, remembering giving and bringing clarity to a conversation is imperative. Additionally, if we are trying to stay in loving community with someone — effective communicators keep that top of mind!
- Adapts to the moment, reading the tone of the room and choosing how to respond thoughtfully.
- Is consistent, showing up with steadiness so others know what to expect.
- Stays curious, asking questions and inviting conversation instead of shutting it down.
At its core, effective communication is about connection. It’s not about having the perfect words — it’s about making sure the people you’re speaking with feel respected, safe, and seen.
How can one tailor their communication style to different audiences or situations?
I think the key to tailoring your communication style is remembering that good communication isn’t one-size-fits-all — it’s relational. It’s about meeting people where they are, not forcing them to meet you where you are. In a perfect scenario you will both work to meet the other where they are and will meet somewhere in the middle.
The first step is always awareness. Pay attention to who’s in front of you: what’s their energy, their background, their comfort level? Are they looking for reassurance, clarity, or collaboration? Once you notice that, you can adjust your tone, pace, and language to fit the situation.
Ultimately, it’s about flexibility with integrity. You don’t have to become a different person in each situation — you just emphasize different parts of yourself. The goal is to make sure your message lands in a way that feels natural, respectful, and human.
Can you provide an example of a time when you had to adapt your communication style to reach a particular audience successfully? How do you handle difficult or sensitive conversations while maintaining open and effective communication?
For me, handling difficult conversations while maintaining effective communication skills starts with grounding myself first. If I’m coming in defensive or anxious, it’s almost impossible to communicate clearly or compassionately. I try to take a breath, remind myself that the goal is understanding — not winning — and lead with curiosity instead of judgment.
I also believe in naming the discomfort right away. Saying something like, “This might be a hard conversation, but I think it’s important,” helps everyone exhale a little. It sets the tone that we’re in this together, not on opposite sides. Even “I feel a little awkward having this conversation” helps to set the tone of acknowledging the discomfort.
During the conversation, I focus on staying calm, clear, and kind, if appropriate — otherwise firm and respectful. I try not to react to tone or emotion, but instead to listen for what’s underneath it. And if things get tense, it’s okay to pause and come back later.
At the heart of it, effective communication in hard moments isn’t about avoiding conflict — it’s about staying connected through it. You can be honest and still be gentle. You can set boundaries and still be caring. That balance is where the real progress happens.
In your experience, how does storytelling play a role in impactful speaking? Why do you think stories are effective in communication?
Storytelling is everything when it comes to impactful speaking. Facts and advice are useful — but stories are what people remember. They give context, emotion, and meaning to whatever you’re trying to communicate.
In my experience, stories bridge the gap between information and connection. They take something abstract and make it real. When you share a story, you’re not just telling people what to think — you’re showing them what it feels like. And that emotional connection is what makes ideas stick.
I think stories work so well because they activate empathy. When you tell a story, people naturally place themselves in it — they imagine how they would feel, what they would do. It turns a conversation into an experience.
For me, storytelling isn’t about performance; it’s about honesty. It’s saying, “Here’s something real that happened to me,” or “Here’s what I’ve seen.” That authenticity builds trust. And trust is the foundation of every great communicator.
What are your “5 Essential Techniques for Becoming an Effective Communicator”? If you can, please share a story or an example for each.
- Listen to understand, not to reply. Most of us think we’re good listeners — but we’re really just waiting for our turn to talk. True listening means quieting your internal monologue and focusing on what’s being said (and unsaid). When I worked in event production, I learned that 90% of problems were solved just by really hearing what someone needed instead of assuming I already knew. Once people feel heard, everything else becomes easier.
- Lead with clarity and kindness. You can say hard things gently. Clarity without compassion feels harsh; compassion without clarity feels confusing. The sweet spot is both. I remember once having to give feedback to a vendor who’d missed a major deadline. Instead of scolding, I said, “This put us in a tough spot, and I want to figure out how to prevent it next time.” That phrasing opened the door to problem-solving instead of defensiveness.
- Adapt to your audience. Good communication is like translation — you tailor your message so it actually lands. When I moved from corporate events to entrepreneurship, I had to shift how I spoke. Corporate clients wanted concise plans; creative collaborators needed warmth and brainstorming space. The content didn’t change, but the delivery did. Learning to read the room makes all the difference.
- Be honest, even when it’s uncomfortable. Avoiding awkward truths erodes trust faster than saying something hard. During my early days with Fresh Starts, my sister and I made a pact to always tell each other the truth, even when it stung. Those candid conversations have strengthened both our relationship and our company because we know exactly where we stand with each other.
- Remember that connection beats perfection. You don’t have to sound polished to be powerful. People respond to sincerity far more than flawless phrasing. Some of the most impactful conversations I’ve ever had were messy, emotional, and real. When you show up authentically — pauses, ums, and all — you make space for others to do the same. And that’s when communication becomes transformation.
How do you integrate non-verbal cues into your communication? Can you provide an example of its importance?
Non-verbal communication is just as powerful — if not more so — than the words we say. The tone of your voice, your posture, your facial expressions — all of it tells a story before you even open your mouth. I think of it as the “emotional punctuation” of communication: it shapes how your words land.
For me, integrating non-verbal cues starts with self-awareness. If I’m tense, people feel that energy even if my words are calm. So I try to soften my shoulders, make eye contact, and stay grounded in my body. It instantly changes the tone of the interaction.
A great example of this was during my time marry people as a professional wedding officiant. I was the official ton the first season of Married at First Sight in the United States, a reality show where people are paired by professionals and do not meet until they are at the top of the wedding aisle– scary, right? I was standing there when Doug, one of the grooms, came down the aisle. He was terrified you could tell — who wouldn’t be? I gently spoke to him to try and bring him to a calmer place, but production asked me to stop– they WANTED the awkward anxiety to build. They left us standing there for a very long time, all of the wedding guests sitting there staring at Doug and Doug and I standing there, everyone silent. I made sure my jaw was soft, my eyes were conveying warmth and my breathing was regulated. Through my non verbal cues Doug’s breathing slowed and he got calmer. Eventually his soon to be wife Jamie walked down the aisle, and by the way she was there (she was freaking out! You can watch the video, she was really nervous!) Doug was able to smile into her eyes and try to bring HER comfort. I am very happy to say they now have four earth side babies and are very happy!
Non-verbal cues are like emotional leadership — they show people how to feel. When your presence communicates calm, curiosity, and confidence, your words have a much better chance of being heard.
How has digital communication changed the way you convey your messages? Are there any specific challenges or advantages you’ve encountered?
Digital communication has completely reshaped how I think about connection and clarity. When you take away tone, facial expressions, and body language, every word — and every pause — matters more. You have to be intentional about how you say things, not just what you say.
One of the biggest challenges is that nuance can get lost. A message meant to sound warm might read as abrupt, or humor might not translate. I’ve learned to overcommunicate empathy — adding a kind sentence, an emoji, or even just “no rush on this!” can make a big difference in tone.
But there are also real advantages. Digital communication allows for reflection. You can reread your words before sending them, which gives you space to be thoughtful and precise. It also makes communication more accessible — you can reach people across time zones, cultures, and energy levels.
Ultimately, I think digital communication has made me a better communicator. It’s forced me to slow down, clarify my meaning, and find ways to express warmth through a screen. I am challenged to say “Am I saying this in the most effective way I can? Is the way I am phrasing this going to get the information I need?” Whether it’s an email, a Slack message, or a social post, I try to write the way I speak — clear, kind, and human.
Public speaking is a common fear. What techniques or strategies do you recommend to manage and overcome stage fright?
Stage fright is completely normal — it just means you care about what you’re saying. Instead of trying to get rid of the nerves, I focus on working with them. I reframe the adrenaline as excitement, ground myself physically by taking a slow breath and feeling my feet on the floor, and remind myself that it’s not a performance — it’s a conversation. When you shift your attention from how you sound to how the audience feels, everything softens. Preparation helps too, but I avoid over-scripting so I can stay present and adaptable. The more you practice, the more your body learns that you’re safe up there. Ultimately, the goal isn’t to be perfect — it’s to be connected, authentic, and real.
What additional resources do you recommend for individuals looking to improve communication skills?
Practice active listening daily. One of the most underrated communication skills is simply learning to listen. Most of us listen to respond, not to understand. Try to approach conversations differently — focus completely on what the other person is saying without planning your reply. When they finish, summarize what you heard before responding. Even something as simple as, “So it sounds like you’re saying…” instantly builds trust and shows that you’re truly engaged.
Slow down. When we’re nervous, passionate, or trying to prove a point, our speech tends to speed up. Slowing down is powerful — it gives your words more weight and gives your listener space to absorb what you’re saying. A well-placed pause can say as much as a sentence. I like to think of it as giving your thoughts time to breathe.
Watch your posture and energy. Your body language speaks long before your words do. Before stepping into a meeting, phone call, or even opening your laptop camera, take a breath, roll your shoulders back, and smile. That one small act grounds you and signals openness to others. People mirror the energy you bring into a space — so start from calm, confident, and curious.
Get curious. The quality of your communication often depends on the quality of your questions. Instead of asking, “Do you understand?” try, “How does that sound to you?” or “What’s your take on that?” Open-ended questions invite people into a real dialogue. They create space for connection instead of shutting a conversation down.
End every interaction with clarity. Before wrapping up a conversation or meeting, take a moment to make sure everyone’s on the same page. It doesn’t have to be formal — just something like, “So, just to be clear, we’re planning to do X by Friday, right?” This simple check-in prevents misunderstandings and reinforces that you value clear, mutual understanding.
Get comfortable in awkward silences — you’ll see they stop being awkward. Silence can be uncomfortable, but it’s also incredibly powerful. Letting a pause sit after you ask a question or share a thought gives others space to process and respond honestly. You don’t need to fill every quiet moment — sometimes the best communication happens in the space between words.
You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
I think I already have — our mission with Fresh Starts is to remove the overwhelm and shame from major life changes. We want everyone to feel worthy of a life they love and supported in the pursuit of it! We help people navigate divorce, which is the second most stressful life event people go through (according to the Holmes and Rahe Stress Scale), every day. We make sure they feel less alone, find the support they need, connect with the education that will help them and rebuild with pride and compassion.
How can our readers further follow you online?
https://www.instagram.com/genevievedreizen/,
https://www.instagram.com/freshstartsregisrtry
Find resources at: FreshStartsRegistry.com
Thank you for the time you spent sharing these fantastic insights. We wish you only continued success in your great work!
Impactful Communication: Genevieve Dreizen Of Fresh Starts Registry On 5 Essential Techniques for… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.