Social Media Stars Making a Social Impact: Why & How Jasmine Powers Of Powers & Co. Media Is Helping To Change Our World
An Interview With Stanley Bronstein
Don’t listen to negativity. People mocked my gear and editing apps, but those tools built my career.
Lock into your craft. Consistency matters more than validation.
Give yourself grace. Growth feels uncomfortable — lean into it.
Don’t chase metrics. Views don’t define value — your work ethic does.
Keep loved ones close. Success is empty without people to share it with.
As a part of our series about leaders who are using their social media platform to make a significant social impact, we had the pleasure of interviewing Jasmine Powers, Powers & Co. Media.
Jasmine Powers is a storyteller and digital content creator whose work turns everyday experiences into motivational narratives that inspire action and resilience. Through her videos, interviews, and social media presence, she showcases the power of creativity to overcome self-doubt and fuel meaningful change. From her beginnings in El Paso to building a national platform, she demonstrates how thoughtful, purpose-driven content can shape both individual lives and broader communities.
Thank you so much for joining us in this interview series! Can you tell us a story about what brought you to this specific career path?
When I was sixteen, I stumbled onto a little world that would change me forever — a video production program at Los Alamitos High School. They were known for their news team, but what struck me wasn’t the headlines; it was the life inside the stories. I still remember characters like Connor Cibo, the way everything was scripted yet somehow alive — funny, light, and full of heart.
Growing up, my dad was always playing SNL skits, so comedy was like background music in my childhood. I’d sit there laughing and secretly think, How wild would it be to do that for a living? To take the everyday — an office, a hallway — and twist it into something unforgettable.
When I found those Los Alamitos kids, it felt like proof that storytelling didn’t have to be Hollywood-big to matter. I became obsessed, watching every upload, amazed at how even a simple news broadcast could be made fun, fresh, and engaging. At first, I thought I wanted to vlog, but my love slowly shifted from the performance to the people — their stories, their struggles, their spark.
Life got heavy when I was diagnosed with depression and anxiety. I realized part of that weight came from ignoring the dream I kept tucked away. At my lowest, a switch flipped. I thought, Screw it. I’m going to try.
I downloaded CapCut and started cutting little videos — free projects no one asked for — a small restaurant, a neighborhood bar. Each time someone said yes, I was stunned. Those “small” opportunities felt massive. My aunt Lisa Caprelli encouraged me further, reminding me this path was possible, even if it was messy and uncertain. From there, I never looked back.
Can you share another story that stands out?
When I first started pitching myself on Instagram, I came across an actor from El Paso featured in City Magazine. I was shocked — our city isn’t exactly known for media. On a whim, I sent him a DM. I didn’t expect a response, but to my surprise, he immediately said, “Let’s do a podcast. Let’s do an interview.”
The problem? I didn’t have a studio, or much money, or even a plan. But because he trusted me with his time, I had to make it work. I partnered with Sun City Sit Rep, who offered me their space, and we pulled it off.
That one interview changed everything. Other influencers started saying yes. People in El Paso began to recognize me as “the interviewer.” That experience taught me a huge lesson: social media can open doors you never imagine, but only if you keep putting yourself out there.
It has been said that our mistakes can be our greatest teachers. Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
In the early days, I was a one-woman show. I’d rush across El Paso juggling school, shoots, and meetings, changing outfits in Starbucks bathrooms or doing makeup in gas station mirrors. I once even forgot my shoes and had to switch from heels to sneakers on the fly.
It was exhausting, messy, and not glamorous at all — but it taught me hustle, urgency, and the dedication it really takes to chase your goals. That chaos is a reminder of the grind that built my resilience.
What advice do you have for others daunted by failure?
Do it anyway. Even if you feel underqualified, walk into the room with your passion on display. I’ve been surrounded by $10,000 cameras I didn’t know how to turn on, and yes, I felt embarrassed. But because I was there — present and willing to learn — people helped me.
You don’t need to know everything. You just need to show up, even when it’s scary or uncomfortable. I’ve faced rejection, ghosted DMs, and plenty of “no’s.” But showing up consistently has led to life-changing “yes’s.”
Ok super. Let’s now jump to the core focus of our interview. Can you describe to our readers how you are using your platform to make a significant social impact?
I use my platform to amplify real stories — people navigating challenges, pushing through setbacks, and chasing their goals. Social media is often glamorized, but I see it as a tool for connection and mentorship.
Through interviews and videos, I aim to turn passive scrolling into active growth. I want people to leave my content with motivation, perspective, or even a practical step they can take toward their own dreams. Beyond individual stories, I work to foster community — reminding people they’re not alone in their struggles.
In the past month alone, the page reached over 780,000 views, and our most recent post with Cameron Heon, a national hockey player for Team Mexico, received 403,000 views and 26,000 likes. These milestones remind me that authentic stories resonate — and that people are hungry for meaningful connection.
Was there a tipping point that made you decide to focus on this particular area? Can you share a story about that?
When I was 17, I bought my first camera with money I’d saved in high school. I thought it would change everything, but I barely used it. I let self-doubt get in the way. Then during COVID, my brother broke it — and I was crushed. That camera was more than equipment; it was a symbol of the dream I wasn’t pursuing.
That moment forced me to face myself. I realized I had been hiding from what I wanted most. From then on, I stopped waiting for “perfect” and started creating with whatever tools I had.
Are there three things the community/society/politicians can do to help you address the root of the problem you are trying to solve?
First, change the mindset around creativity. Kids who want to be artists, directors, or videographers shouldn’t be dismissed — it takes just as much grit as any other field.
Second, encourage passion. You don’t need to have it all figured out; you just need to show up and keep learning.
Third, provide funding and access. Scholarships, mentorships, and affordable tools for creatives would change everything. Opportunity shouldn’t only belong to a select few.
Why do you think social media in particular has the power to create social change and create a positive impact on humanity?
Social media consumes so much of our time and attention, but its power depends on how you use it. For me, it’s more than highlight reels or trends — it’s a bridge. It gives anyone the ability to share their story, spark a movement, or inspire someone else to believe in themselves.
I’ve seen people land opportunities, build careers, and make life-changing connections through intentional content. I’ve experienced it myself — going from $9. an hour to building something I never imagined, just by sharing stories with purpose.
What are your “5 things I wish someone told me when I first started” and why?
- Don’t listen to negativity. People mocked my gear and editing apps, but those tools built my career.
- Lock into your craft. Consistency matters more than validation.
- Give yourself grace. Growth feels uncomfortable — lean into it.
- Don’t chase metrics. Views don’t define value — your work ethic does.
- Keep loved ones close. Success is empty without people to share it with.
You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
Don’t let your dreams stay dreams. The ideas in your heart are there for a reason. They’re not just for you — they’re for the people who might be inspired by your courage. If you can’t chase your dreams for yourself, do it for them.
Is there a person in the world, or in the US whom you would love to have a power lunch with, and why? He or she might just see this, especially if we tag them. 🙂
Ke Huy Quan. His Oscar speech felt like he was speaking directly to me — reminding me that believing in your dreams, even when the path seems impossible, is everything. I’d love to interview him about mindset, persistence, and the courage it takes to keep going.
How can our readers further follow your work online?
I’m always looking to interview new people, explore new places, and collaborate with creatives. Whether online or in person, I’d love to connect and share stories.
This was very meaningful. Thank you so much!
About the Interviewer: Stanley Bronstein is an attorney, CPA, and author of more than 20 books. However, he doesn’t consider any of those his greatest achievement. His most significant accomplishment was permanently losing 225 pounds and developing the personal growth system that made it possible — The Way of Excellence. As a catalyst for change, he has dedicated his life to helping others maximize their potential, transform their lives, and achieve optimal health. To learn more, you can download a free PDF copy of his latest book, The Way of Excellence Journal, at https:// TheWayOfExcellence.com.
Social Media Stars Making a Social Impact: Why & How Jasmine Powers Of Powers & Co Media Is Helping was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.