Music Stars Making a Social Impact: Why & How Ruben Medina “MC Medina” Is Helping To Change Our World
An Interview With Stanley Bronstein
The 360 deal is not something you should ever been chasing.
Just make more music.
You need a solid PR team.
Stop guessing yourself just re-recorded and make sure you’re satisfied with it.
People do some astronomically crazy things to get ahead in this music industry.
As a part of our series about stars who are making an important social impact, I had the pleasure of interviewing MC Medina.
Ruben Antonio Medina aka MC Medina is a self-produced, bilingual recording artist and entrepreneur based in Austin, Texas. With over two decades of professional experience in the music industry, he engages audiences with positive messages, quick-witted banter, and an authentic unwavering energy that inspires connection. As a first-generation Latinx creative with indigenous roots in Central and South America, he draws on his multicultural identity to blend feel good music and enlightenment into one mission: bringing spirituality to the mainstream
Thank you so much for joining us on this interview series. Can you share with us the backstory that led you to this career path?
It’s truly a pleasure to be here, and thank you for the invite. I really enjoy what you all are doing, and I’m a fan of the content you’ve been putting out.
If we’re going back to the beginning, my story really starts before I was even born. My earliest memories are of being surrounded by music. I was born into an extremely musical environment. Some of my earliest memories are of him performing in front of large crowds at different corporate events & family functions. Because of his influence, I had a strong interest in being on stage with him.
That naturally led me to percussion & rhythm, while my mom taught me how to dance and move my body. By the time I got to junior high, I had enrolled in choir and band, which gave me my first taste of classical training. But the truth is, music has always been around me, before I was born and every step since.
It has been said that our mistakes can be our greatest teachers. Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
That’s a great point. I’ve been blessed with really solid parents who gave me a lot of foundation, but like anyone, I learned through mistakes. And honestly, I don’t even call them mistakes anymore — I see them as lessons.
One of the earliest came in elementary school. I had a solo in a school play, and instead of rehearsing, I decided to play Excitebike on the original Nintendo. I was an overconfident young boy who thought I could just wing it. When the performance came, I messed up the solo.
I was probably six years old, so it wasn’t catastrophic, but I remember the sting. From that point forward, I never wanted to feel failure like that again. The lesson stuck: rehearsal time is priceless. Even now, I carry that same gratitude towards rehearsing for studio sessions and performances.
What would you advise a young person who wants to emulate your success?
The first thing I’d say is, be authentic. Truly take a moment to discover your purpose. Once you know what resonates with your highest good, pour your passion, time, energy, and resources into that.
For any person out there young or old who wants to connect, I recommend directly reaching out to me via my website.
Is there a person that made a profound impact on your life? Can you share a story?
I’ve had many mentors throughout my life, but it all starts with my parents. They gave me the most solid foundation a first-generation American could ever ask for. They raised me in an environment that was really balanced in regards to gender roles. My dad modeled what it meant to embody the divine masculine. He respected my mother deeply. I never once saw him raise his voice or his hands to her or ever speak to her in a foul manner.
Outside of my family, I’ve been fortunate to meet people who offered both a roof over my head and priceless wisdom. As a teenager and young man, I actively sought out mentors. I wanted to make the most of every opportunity to connect with others.. That’s something I’d recommend to anyone: find people older and wiser than you in the fields you’re curious about. Those relationships can truly change your life.
How are you using your success to bring goodness to the world? Can you share with us the meaningful or exciting causes you’re working on right now?
Right now, I find myself blessed to be a silent partner and owner of a holistic resource center called Casa de Prana in Austin, Texas. It’s the leading bilingual holistic resource center in the state, and it’s where most of my philanthropic work happens.
We offer alternative healing modalities — sacred sound baths using Solfeggio frequencies, binaural beats,red light therapy, yoga, meditation, peptide treatments, and reiki certification. It’s a space where people can decompress, avoid burnout, and experience new levels of healing.
Can you share with us a story behind why you chose to take up this particular cause?
I’ve always had the tendency to be an inquisitive individual. I prefer staying up binging YouTube documentaries than keeping up with the local sports team. I prefer education over entertainment. I believe there is so much more to learn beyond what we’re taught in school.
Casa de Prana is special to me because it’s a place where I can share what I’ve learned about metaphysics, spirituality, and healing. For me, it’s part of being on a mission to make the world better and help people unlock more of who they are.
Can you share with us a story about a person who was impacted by your cause?
There are so many! One that really stands out is a one-on-one I had with a veteran who reached out to me looking for healing outside the traditional religious church environment. He came to me looking for help addressing some of the PTSD the military has left him with. He wanted to prepare himself before becoming a husband and father.
Through my ministry with the Oklevueha Native American Church, I was able to hold space for him in an Indigenous healing ceremony. During the experience, he looked at me with tears in his eyes, like we had known each other across lifetimes. He shared how grateful he was for the opportunity to connect and the time that he spent with me.
Moments like that remind me of the depth of this work. It’s about humility, transformation, healing, and love.
Are there three things or are there things that individuals, society, or the government can do to support you in this effort?
Absolutely! There are a few key things that would make a huge difference:
- Destigmatize alternative healing. Sound therapy, plant medicine, holistic wellness are still misunderstood or labeled in ways that make people hesitant. If society can start seeing these practices as legitimate tools for mental, physical, and spiritual health, more people will benefit.
- Access and affordability. Government and community programs could do a better job of making holistic health services available to everyone, not just those who can afford them out of pocket. Subsidies, insurance coverage, or even grants for resource centers like Casa de Prana would go a long way.
- Support for independent artists. On the music side, independent creators often struggle with visibility and funding. Individuals can help by showing up, spreading the word, and investing in grassroots movements.
Why do you think music in particular has the power to create social change and create a positive impact on humanity?
Ever since I was a young boy, my parents & elders made it clear to me that music is a blessing & a universal language. You don’t have to understand the lyrics to feel it. Music is a bridge connecting people across genders, cultures, religions, and nationalities in a way that no other medium can. It dissolves boundaries, fosters empathy, and brings out the best in humanity.a
What are your “5 things I wish someone told me when I first started”?
- The 360 deal is not something you should ever been chasing.
- Just make more music.
- You need a solid PR team.
- Stop guessing yourself just re-recorded and make sure you’re satisfied with it.
- People do some astronomically crazy things to get ahead in this music industry.
You’re a person of enormous influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.
For me, my reason for living is to make this world a better place. We’re in a pivotal time — a shift in consciousness. If I could start something, it would be a global chanting experience. Imagine millions of people chanting together, activating cymatics on our planet. That kind of collective vibration could truly shift humanity and our beloved mother & planet Earth.
Can you please give us your favorite life lesson quote? And can you explain how that was relevant in your life?
“Let food be thy medicine and medicine be thy food” — Hippocrates
It reminds me that health is rooted in what we consume. Health is decided by diet, lifestyle, and environmental factors. That quote absolutely changed my life.
We are blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch, and why? He or she might just see this if we tag them.
I have a song with Wyclef Jean that I need to get cleared so if there’s anybody on his team that’s reading this please reach out. It be a dream to work with Pharrell Williams, Kanye West, Bruno Mars, Lupe Fiasco, Q-tip, Nas, Mos Def, Coomon, Lauryn Hill, Erykah Badu, Master P, Patrick Bet David, Andrew Tate, Paul Wall, Chamillionaire, Dr. Dre, Timberland, DJ Green Lantern, DJ Premier, Diplo, Troyboi , there’s so many artists that inspire me.
Thank you so much for these amazing insights. This was so inspiring, and we wish you continued success!
About the Interviewer: Stanley Bronstein is an attorney, CPA, and author of more than 20 books. However, he doesn’t consider any of those his greatest achievement. His most significant accomplishment was permanently losing 225 pounds and developing the personal growth system that made it possible — The Way of Excellence. As a catalyst for change, he has dedicated his life to helping others maximize their potential, transform their lives, and achieve optimal health. To learn more, you can download a free PDF copy of his latest book, The Way of Excellence Journal, at HYPERLINK “https://thewayofexcellence.com/”https://TheWayOfExcellence.com.
Music Stars Making a Social Impact: Why & How Ruben Medina “MC Medina” Is Helping To Change Our… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.