An Interview With Pirie Jones Grossman
Builds Deeper Trust and Connection
Leading authentically invites people to see the real you — flaws, struggles, and all. When I openly shared my challenges launching SISU, including production setbacks and financial strain, it didn’t scare people away. Instead, it deepened trust and loyalty. Customers and collaborators alike appreciated the honesty, which created a community that feels personally connected to the brand’s mission. In leadership, that kind of trust translates into stronger relationships and long-term success.
In today’s dynamic world, the concept of leadership is continuously evolving. While traditional leadership models have often been male-dominated, there is a growing recognition of the unique strengths and perspectives that women bring to these roles. This series aims to explore how women can become more effective leaders by authentically embracing their femininity and innate strengths, rather than conforming to traditional male leadership styles. In this series, we are talking to successful women leaders, coaches, authors, and experts who can provide insights and personal stories on how embracing their inherent feminine qualities has enhanced their leadership abilities. As part of this series, we had the pleasure of interviewing Alisa Rose.
Alisa Rose is a dynamic entrepreneur, designer, and community builder who transitioned from a successful corporate and fitness career to become the visionary force behind SISU — the brand — a purpose-driven womenswear brand redefining style and confidence for mid-sized women. With over 14 years of experience owning and operating her boutique fitness studio, Art Fitness, Alisa understands firsthand the power of movement, mindset, and community in transforming lives.
Fueled by the desire to empower women to live purposeful, limitless lives, Alisa launched SISU — the brand to fill a critical gap in the fashion industry: clothing that speaks to the needs, strength, and complexity of women in the in-between sizes. SISU — the brand designs stylish, high-quality, and versatile pieces that move with women through every season of life — helping them feel seen, supported, and unstoppable.
But SISU — the brand is more than just a brand — it’s a movement. At its core is a commitment to community and social impact through The Infinity Initiative Fund, a grant and mentorship program designed to uplift women entrepreneurs and creatives. By reinvesting in women’s potential, Alisa ensures SISU’s mission extends beyond clothing into real-world change.
Through SISU, Alisa is not just designing garments — she’s designing a cultural shift. One that champions radical self-expression, celebrates the stories of women who defy norms, and nurtures a new standard of confidence rooted in authenticity. Her work is a bold statement: style should never be a barrier to self-worth.
With SISU, Alisa Rose is on a mission to help every woman step into her power, own her narrative, and walk through the world unapologetically herself.
Thank you so much for joining us in this interview series. Before we dive into our discussion about authentic, feminine leadership, our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?
My journey into fashion and entrepreneurship wasn’t a straight line — it was born out of lived frustration, deep listening, and a calling I couldn’t ignore. For years, I worked in fitness and wellness, helping women feel strong in their bodies. But outside of the fitness studio I watched those same women struggle to find clothing that truly fit them — clothing that moved with them, made them feel confident, and reflected their power and presence.
As a mid-sized woman myself, I knew that struggle intimately. So many brands treat fit like an afterthought and ignore the millions of women who fall between “standard” sizes. I kept thinking, Why is it so hard to find something beautiful that actually fits? That question kept tugging at me.
So I started asking other women. I formed a focus group of over 1,500 women to understand their pain points, not just with sizing, but with how clothes made them feel. The themes were clear: they wanted clothes that were functional, flattering, fashion-forward, and designed for them — not as an afterthought.
That was the beginning of SISU. I leaned on my background in movement and design thinking to create garments that respected the female form in all its variations. Every piece is a blend of intentional fabric selection, purposeful silhouettes, and a refusal to compromise on comfort or style. My career path has really been about listening — first to myself, then to the women around me — and answering that call with action.
Can you share the most interesting story that happened to you since you started your career?
One of the most interesting — and humbling — moments in my journey happened when I was running my boutique fitness studio and starting SISU at the same time. I remember this particular woman who had been coming to my studio for months. She was smart, successful, deeply committed to her wellness, but every time we’d chat after class, she’d mention how hard it was to find clothing that made her feel as strong and put-together as she felt in her body.
One day, she pulled me aside and said, “I feel amazing in here, but the moment I get dressed for work, that confidence disappears.” That stuck with me in a way I couldn’t shake.
Around the same time, I was in the very early stages of prototyping pieces for SISU. I had just received the first run of samples for our first collection and brought them to the studio — mostly to show my staff. But that same client happened to be there and asked to try it on an item of her choice.
She stepped out of the bathroom, looked at herself in the mirror, and started crying. Not a few tears — real tears. She turned to me and said, “This is the first time I’ve felt like someone made something for me.”
That moment solidified everything for me. It was the intersection of both of my worlds — fitness and fashion — and it was the clearest confirmation that SISU wasn’t just a brand, it was a need. Seeing a woman who had already done the inner work finally feel seen on the outside? That was powerful.
Since then, I’ve had many moments that have fueled me, but that day reminded me why I do what I do. It’s about more than clothes or classes — it’s about helping women feel whole, strong, and worthy in every space they walk into.
What do you think makes your company stand out? Can you share a story?
What makes SISU — the brand stand out is our obsession with fit, function, and listening. We’re not just making clothes — we’re solving a problem that’s long been ignored in fashion. Most brands design for a sample size and scale up or down. We do the opposite. We started by listening to over 1,500 women, specifically in the in-between, mid-size range, and built our garments around them. That difference shows up in everything — from the way our seams are placed, to how our fabrics stretch and move, to our insistence on real, functional pockets.
I remember one woman who tried on our Jacqueline Button-Up during a pop-up event. She looked polished but said she usually avoided button-ups because they either pulled at the chest or gapped at the waist. She tried on ours, looked in the mirror, and said, “Wait — it just fits and it has pockets?” That moment wasn’t flashy, but it meant everything. It affirmed our dedication to reengineering classics for real bodies.
The story behind the Jacqueline is a great example of what sets us apart. We went through four versions of that shirt — adjusting seam placements, shaping through the torso, testing it on different body types — because “almost good enough” wasn’t going to cut it. We even brought in women from our community to test the samples before going into production.
At SISU — the brand, we don’t believe women should have to tailor their clothes — or themselves — to fit in. We believe the clothes should rise to meet her. That philosophy is what sets us apart — and it’s something we’ll never compromise on.
You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?
Resilience
Resilience is the heartbeat of everything I’ve built. Both in fitness and fashion, the road has been full of unexpected setbacks, especially as a African American woman entrepreneur navigating industries that often don’t leave room at the table. I remember a moment early in SISU’s development when we had a major production delay. I had invested in samples to correct fit issues, but what came back was completely wrong — ill-fitting and late. I had to make the hard choice to delay our launch and eat the cost. It was gut-wrenching, but I knew compromising on quality would betray the women we’re here to serve. Resilience meant starting over, finding new partners, and not letting that setback define the vision.
Empathy
Empathy has guided every decision I make — from how I train clients to how I design clothes. Early on, I created a focus group of over 1,500 women because I didn’t want to assume — I wanted to listen. One woman shared that she’d stopped wearing structured pieces because every time she sat down, her pants cut into her waist and reminded her she didn’t “fit the mold.” That stuck with me. It inspired our design philosophy: soft structure, built-in stretch, no compromise. Understanding the emotional weight women carry with clothing gave me a deeper purpose — SISU isn’t just about looking good; it’s about feeling whole, worthy, and comfortable in your skin.
Vision
You need to be able to see what doesn’t exist yet and believe in it long before anyone else does. When I opened my fitness studio, people told me not to bother — “there’s already a gym on every corner.” But I wasn’t opening a gym; I was building a sanctuary where women could show up fully and be seen. The same vision carried into SISU. I didn’t just see clothes — I saw a movement that would reshape how mid-size women were treated in the industry. That clarity, even when the path was foggy, gave me the courage to keep going when the numbers were tight or the resources scarce.
Leadership often entails making difficult decisions or hard choices between two apparently good paths. Can you share a story with us about a hard decision or choice you had to make as a leader? I’m curious to understand how these challenges have shaped your leadership.
One of the most difficult decisions I’ve had to make as a leader was choosing to build SISU, a fashion brand, completely from the ground up — while still managing and operating Art Fitness, my boutique fitness studio. On the surface, it seemed like I was choosing between two really good things: a business I had already built and loved, and a new idea I felt deeply called to bring into the world. But the reality was far more complicated.
When I started SISU, I had no background in fashion. I didn’t go to design school. I didn’t have industry connections or investors. I was bootstrapping every part of the brand — learning garment construction, sourcing fabrics, building fit samples, and navigating manufacturing — while still coaching clients, managing a team, and running the day-to-day of a thriving fitness studio.
There were days I’d wake up at 4:30 AM to open the gym, train clients until noon, then shift into full founder mode — designing, emailing manufacturers, creating pitch decks, and researching fabric mills until midnight. It was exhausting, and the biggest decision I had to make was whether I could continue doing both — pouring into Art Fitness while slowly and intentionally building SISU — the brand without compromising either.
I remember hitting a breaking point when a production run for SISU went completely off track — wrong sizing, missed deadlines, expensive mistakes. At the same time, we were onboarding new clients at Art Fitness and I was being pulled in two directions. I had to choose: Do I pause SISU to protect the momentum of the studio, or do I lean in, double down, and find a way to lead both with integrity?
I chose to keep going — but it meant getting brutally honest about what I could and couldn’t do alone. I started building systems, delegating more, and asking for help. That decision — to stay in it, even when it felt overwhelming — is what allowed both businesses to grow.
Leading two businesses, especially while bootstrapping one from scratch in an unfamiliar industry, has taught me that leadership isn’t about having all the answers — it’s about staying in alignment with your vision, learning fast, and trusting that resilience and resourcefulness will carry you when experience can’t.
Ok, thank you for that. Let’s now jump to the primary focus of our interview. Can you share a personal experience where embracing your unique leadership style, which might not align with traditional expectations, led to a significant positive impact in your organization or team?
Definitely. One of the most impactful decisions I made was embracing a leadership style rooted in transparency, community engagement, and intentional pacing — even though it goes against the fast-paced, profit-first mindset many businesses prioritize.
In building SISU — the brand, for example, I chose not to rush to market just to keep up with industry timelines or social media pressure. Instead, I leaned into a slower, more intentional process: involving real women in our fit development, communicating honestly about production delays, and prioritizing thoughtful design over volume. Traditional business logic might see that as a missed opportunity for growth, but it allowed SISU to build a deeply loyal audience before we ever officially launched.
At Art Fitness, I’ve led similarly. I didn’t follow the model of rapid expansion or scaling just to increase revenue. Instead, I created a values-driven space where our mission came before the numbers. That slower, more purpose-led growth strategy helped us build a strong, sustained client base and a brand people trust.
One example that stands out was during a particularly rough season with SISU. We were experiencing costly manufacturing errors, and I had to make a choice — either push forward with flawed production to hit a launch window, or pause and delay until we could correct the fit. It would’ve been easier (and more in line with traditional business expectations) to just launch and deal with the issues later. But that’s not how I lead. I chose to pause, communicate the delay, and recommit to our standards.
That decision reinforced what SISU — the brand stands for — quality, trust, and integrity — and it ultimately strengthened the foundation of the brand. What could’ve been a failure point became a defining moment.
So much of my leadership comes down to trusting intuition over industry pressure. I’ve learned that when you prioritize purpose over pace, and people over performance metrics, you build organizations that last.
In your journey as a leader, how have you balanced demonstrating resilience, often seen as a masculine trait, with showing vulnerability, which is equally powerful, but typically feminine? Can you give an example where this balance created a meaningful difference?
That balance — between resilience and vulnerability — has been at the center of my leadership journey, especially as a African American woman navigating two very different industries: fitness and fashion.
Resilience has carried me through the most difficult moments of entrepreneurship. Building SISU without investors, fashion experience, or a roadmap forced me to become relentlessly resourceful. I taught myself how to communicate with manufacturers, fix fit issues, and rebuild after costly mistakes — all while running Art Fitness, coaching clients, and showing up daily for a growing community. There were many moments when I had to push through exhaustion, uncertainty, and self-doubt — just to keep the vision alive.
But what I’ve learned is that resilience without vulnerability isn’t sustainable. And it doesn’t inspire trust. One of the most meaningful shifts I made as a leader was choosing to tell the truth in real time — not just about the wins, but about the struggles.
I remember when SISU experienced a production failure that set us back months. I was devastated. Instead of hiding the delay behind vague messaging, I wrote an open letter to our audience explaining exactly what happened and why I made the decision to pause. I also shared how much I had riding on the brand personally — financially, emotionally, and spiritually. That transparency created a flood of support, not just sympathy. Customers thanked me for respecting them enough to be honest. That moment built more credibility and connection than any polished launch could have.
At Art Fitness, I’ve applied the same principle. My clients don’t just see me as someone who leads workouts — they see me as a full human. I’ve cried with clients, coached through breakups, and opened up about my own challenges with body image and burnout. And because of that, the studio has become more than a fitness space — it’s a space for healing and belonging.
Balancing resilience with vulnerability hasn’t just made me a stronger leader — it’s made my organizations stronger. It’s allowed SISU and Art Fitness to grow from a place of real connection, not just performance. And in a world that often asks women to choose between being powerful or being soft, I’ve learned that my power comes from being both.
As a woman in leadership, how have you navigated and challenged gender stereotypes, especially in situations where traditional male-dominated approaches are the norm? What strategies have you employed to remain authentic to your style?
I’ve had to challenge gender stereotypes in every chapter of my leadership journey — whether that’s been in the fitness industry, which often centers hypermasculinity ideals of performance and discipline, or in fashion manufacturing, where the business side is still heavily male-dominated.
When I opened Art Fitness, as a woman building a boutique gym in a space largely led by men — many of whom followed a “tough it out, no excuses” leadership style. I didn’t fit that mold. My approach was rooted in empathy, listening to the individual, and redefining what strength looked like. At first, that softer, more holistic perspective was misunderstood or dismissed as less serious. But I stayed consistent, and over time, clients began to realize that true strength isn’t about dominating your body — it’s about understanding and honoring it. That approach helped Art Fitness stand out and grow a deeply loyal client base, many of whom felt unseen in more traditional fitness spaces.
With SISU, the challenge was different. I entered fashion manufacturing with no formal experience, speaking directly to factory owners, fabric suppliers, and development teams — many of whom didn’t take me seriously at first. I wasn’t a man, I wasn’t backed by funding, and I wasn’t coming from an established brand. But instead of trying to “speak their language” or play by their rules, I leaned into what made me different. I was clear about my vision. I asked questions without shame. I brought data from our customer interviews. I was persistent, but respectful. And eventually, people started listening.
The strategy that’s helped me the most is staying rooted in purpose and people. I lead from connection, not control. I don’t posture or overcompensate. I show up prepared, clear, and grounded in my values — and I let the work, the community, and the mission speak louder than any stereotype.
What I’ve learned is this: you don’t have to outmatch traditional systems at their game. You can change the game entirely by showing up differently — consistently, unapologetically, and with the courage to lead your own way.
How do you utilize emotional intelligence and active listening to create an inclusive environment in your team or organization? Could you share a specific instance where these qualities particularly enhanced team dynamics or performance?”
Emotional intelligence and active listening have been foundational to how I lead — because both Art Fitness and SISU were built to serve real people, not just customers. And the only way to truly serve people is to understand them — not just what they want, but why they want it.
At Art Fitness, I’ve always led from a place of presence. Whether I’m coaching a client or mentoring a team member, I prioritize listening over reacting. I ask follow-up questions, I pay attention to nonverbal cues, and I create space for people to be heard — even when they don’t know exactly how to express what they’re feeling. That kind of listening has allowed me to create a space where everyone, from first-time gym-goers to seasoned athletes, feels safe, seen, and respected.
A specific example comes to mind from SISU’s early development process. I hosted a focus group with women of all sizes, backgrounds, and body types to better understand their frustrations with clothing. It would’ve been easy to focus just on fit specs or measurements — but I chose to dig deeper. I listened to the emotions behind the feedback: the dressing room anxiety, the shame of being in-between sizes, the exhaustion from feeling unseen by the fashion industry. Those conversations shaped everything — from how we cut our garments to how we speak to our customers. Because I heard them, SISU became about more than just clothes — it became about dignity, comfort, and confidence.
There was also a moment when a SISU collaborator shared that she didn’t feel heard in a partnership meeting. Instead of brushing it off or defending the process, I called a follow-up, listened without interrupting, and took responsibility for the disconnect. That simple act of listening shifted the energy completely. It reestablished trust, and we ended up creating one of the strongest pieces in our collection together.
Emotional intelligence isn’t just about being “nice” — it’s about being attuned, being responsive, and creating an environment where people feel empowered to bring their full selves forward. When people feel that kind of safety, they give more, collaborate better, and take greater ownership. And that’s when real progress happens — not just in performance, but in culture.
What role has mentorship played in developing your authentic leadership style, and how do you communicate authentically to inspire and empower both your mentors and mentees?
Mentorship has been a quiet but powerful force in my journey — not just in helping me grow, but in reminding me who I already am.
I didn’t grow up surrounded by entrepreneurs, and when I stepped into building Art Fitness and later SISU — the brand, I didn’t have a roadmap. So I leaned into mentorship not just to gain skills or strategy, but to stay rooted in values. What I learned over time is that the best mentors don’t give you all the answers — they help you trust your own. And the ones who impacted me most were the ones who showed up with honesty, humility, and clarity — and made room for me to do the same.
That example helped shape how I show up as a mentor now. Whether I’m working with a young trainer at Art Fitness or an emerging creative stepping into fashion, I focus on real talk. I don’t sugarcoat the journey or make entrepreneurship look glamorous. I share the missed emails, the wrong hires, the tears in the car. I let them see the full picture, because I believe authenticity is what gives people permission — to take risks, to fail forward, and to lead their own way.
One moment that stands out was with a mentee who was launching her first wellness business. She came to me overwhelmed, doubting whether she was cut out for leadership. Instead of jumping into tactics, I shared the story of my first year running Art Fitness — how I worked the front desk, coached every class, and sometimes cried in between clients because I was figuring it all out in real time. Her whole posture changed when she realized she wasn’t alone. That conversation turned into an ongoing mentorship, and today, she’s running a thriving studio of her own.
I also communicate openly with my mentors. I don’t perform success — I share the messy middle. I ask real questions, I admit when I don’t know, and I stay curious. That kind of honesty deepens relationships and keeps the learning reciprocal.
At the core of it all is authentic connection. Mentorship isn’t about hierarchy — it’s about shared growth. And I believe the more human we allow ourselves to be in those relationships, the more powerful and transformative they become.
Ok super. Here is the main question of our interview. Based on your experience and research, can you please share “5 Ways Leading Authentically As A Woman Will Affect Your Leadership”? If you can, please share a story or an example for each.
1 . Builds Deeper Trust and Connection
Leading authentically invites people to see the real you — flaws, struggles, and all. When I openly shared my challenges launching SISU, including production setbacks and financial strain, it didn’t scare people away. Instead, it deepened trust and loyalty. Customers and collaborators alike appreciated the honesty, which created a community that feels personally connected to the brand’s mission. In leadership, that kind of trust translates into stronger relationships and long-term success.
2 . Encourages Collaborative Problem-Solving
When you lead authentically, you don’t need to have all the answers or act like a lone hero. At Art Fitness, I’ve always emphasized listening deeply to my clients and instructors. By admitting I don’t know everything and inviting input, we’ve co-created solutions that make the studio thrive. This openness turned what could have been a traditional top-down model into a dynamic collaboration, which increased engagement and innovation.
3 . Redefines Strength Beyond Stereotypes
Authentic leadership as a woman allows you to model strength on your own terms — balancing resilience with vulnerability. For example, during a tough season juggling Art Fitness operations and SISU development, I showed up honestly about my stress and fatigue, while still pushing forward. This redefinition of strength helped normalize a leadership style that includes emotional openness, which encouraged others to bring their whole selves to work.
4 . Creates Inclusive Spaces
Leading authentically means embracing diverse perspectives, including those often marginalized or unheard. In both SISU’s design process and Art Fitness’s community culture, I prioritized hearing voices from varied backgrounds and experiences. This approach not only makes the organizations more inclusive but also leads to products and services that genuinely meet real needs — like creating clothing that fits “in-between” sizes or offering fitness programs that honor different bodies and journeys.
5 . Empowers Others to Lead Authentically
Perhaps most importantly, authentic leadership inspires others to do the same. I’ve seen this firsthand mentoring young women entrepreneurs and trainers. When I share my full story — the wins and the messiness — it gives them permission to lead without the mask of perfection. This ripple effect creates a new generation of leaders who prioritize values over ego and connection over control.
Leading authentically as a woman isn’t always easy — it requires courage to show up fully in spaces that may expect something different. But it transforms leadership into a powerful, human-centered force that drives sustainable growth and meaningful impact.
Are there potential pitfalls or challenges associated with being an empathetic leader? How can these be addressed?
Absolutely, being an empathetic leader comes with its own set of challenges. Empathy is a tremendous strength, but if it’s not balanced with clear boundaries and decisiveness, it can lead to burnout, blurred lines, or difficulty making tough decisions.
One potential pitfall is taking on too much emotional weight. When you genuinely care about your team or customers, it’s easy to absorb their stress and struggles personally, which can drain your energy and cloud your judgment. For example, at Art Fitness, I’ve had moments where I felt overwhelmed trying to support clients through their personal challenges while also managing day-to-day operations.
Another challenge is being perceived as “soft” or indecisive in environments that value aggressive leadership styles. Especially as a woman, showing empathy can sometimes be misunderstood as weakness rather than a strength.
To address these challenges, I’ve developed a few strategies:
- Set Clear Boundaries
Empathy doesn’t mean sacrificing your well-being. I make intentional space to recharge and separate work from personal life. This helps me show up fully without emotional depletion. - Combine Empathy with Accountability
It’s important to listen and understand, but also to hold people — and myself — accountable. At SISU, while I’m deeply empathetic to the team’s challenges, I set clear expectations and deadlines. Empathy and accountability are not mutually exclusive; they’re complementary. - Practice Self-Awareness
Checking in regularly on my own emotional state helps me avoid getting overwhelmed. When I notice I’m carrying too much, I delegate or seek support. - Communicate Clearly
I ensure that my empathetic approach is framed as a leadership strength. By communicating why I listen and care, and how that supports our shared goals, I help shift perceptions and build respect.
Empathy, when practiced thoughtfully, becomes a powerful leadership tool that builds trust, fosters collaboration, and creates inclusive cultures. But it requires intentional management to avoid burnout and maintain effectiveness.
You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
If I could start a movement, it would be what we’ve already begun through SISU: creating pathways for women to walk fully in their purpose — through mentorship, visibility, and financial support. That’s exactly why we launched the Infinity Initiative Fund.
The fund was born from a simple belief: when women are given the tools and trust to lead, they transform everything around them. And yet, too many women — especially women of color — are still overlooked, underfunded, and under-supported when they try to pursue their dreams. I’ve lived that reality. I bootstrapped SISU from scratch, without a safety net, and I know how lonely and uphill that journey can feel.
So, we created the Infinity Initiative Fund to be the kind of support system I wish I had. It’s for the woman with a powerful idea but no connections, the creative who’s never been invited to the table, the founder building with grit but running on fumes. Through the fund, we offer small business micro-grants, mentoring, and community spotlights — amplifying women who are doing impactful work, often quietly, in their communities.
But more than resources, the movement is about recognition. It’s about saying, “I see you. I believe in you. You belong here.” And that message has a ripple effect. When women feel seen and supported, they pour that same energy back into their communities, families, and businesses. It’s exponential.
If we can create a world where women — especially those who’ve been historically underestimated — are equipped to lead in their own way, the collective impact would be immeasurable. That’s the kind of movement I’m committed to building every day through SISU- the brand and the Infinity Initiative Fund. And we’re only just getting started.
How can our readers further follow you online?
You can follow me and SISU-the brand online here:
Website: SISU-thebrand.com
Instagram:@sisu_thebrand
LinkedIn: Alisa Rose
Thank you for the time you spent sharing these fantastic insights. We wish you only continued success in your great work!
About The Interviewer: Pirie is a TedX speaker, author and a Life Empowerment Coach. She is a co-host of Own your Throne podcast, inspiring women in the 2nd chapter of their lives. With over 20 years in front of the camera, Pirie Grossman understands the power of storytelling. After success in commercials and acting. She spent 10 years reporting for E! Entertainment Television, Entertainment Tonight, also hosted ABC’s “Every Woman”. Her work off-camera capitalizes on her strength, producing, bringing people together for unique experiences. She produced a Children’s Day of Compassion during the Dalai Lama’s visit here in 2005. 10,000 children attended, sharing ideas about compassion with His Holiness. From 2006–2009, Pirie Co-chaired the Special Olympics World Winter Games, in Idaho, welcoming 3,000 athletes from over 150 countries. She founded Destiny Productions to create Wellness Festivals and is an Advisory Board member of the Sun Valley Wellness Board.In February 2017, Pirie produced, “Love is Louder”, a Brain Health Summit, bringing in Kevin Hines, noted suicide survivor to Sun Valley who spoke to school kids about suicide. Sun Valley is in the top 5% highest suicide rate per capita in the Northwest, prompting a community initiative with St. Luke’s and other stake holders, to begin healing. She lives in Sun Valley with her two children, serves on the Board of Community School. She has her Master’s degree in Spiritual Psychology from the University of Santa Monica and is an Executive Life Empowerment Coach, where she helps people meet their dreams and goals! The difference between a dream and a goal is that a goal is a dream with a date on it!
Leading with Heart: Alisa Rose Of SISU-the brand On The Power of Authentic Women’s Leadership was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.