You don’t need to be an expert to start making an impact. A common misconception is that promoting sustainability requires deep knowledge of environmental science, complex policies or dense metrics. But what I’ve learned is that creativity and willingness to challenge the norm can be just as valuable. Sometimes, simply offering a new way of doing something familiar — like reusing kids clothing — is enough to spark a real change.
Although the United States has had a long trend of non-renewable consumption, the tides are turning. Many companies are working hard to break this cycle, moving towards renewable consumption. In this interview series, we are talking to business leaders who are sharing the steps they are taking toward renewable consumption. As part of this series, we had the pleasure of interviewing Fady Kasbar
After 14 years of managing over $60 million in construction contracts and business operations, Fady Kasbar is now focused on purpose-driven tech designed to support everyday families. As the founder of Blossoms, he’s created a platform that helps parents access free kids clothing, reduce waste at the source, and rethink the way we consume. His mission is to create systems that reward reuse and gamify giving to make sustainability feel simple, social and accessible — starting with the clothing our children outgrow so fast.
Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit. Can you tell us a bit about how you grew up?
Absolutely! I grew up in a small town with limited resources but an abundance of support from family and friends. As the first child in a family of immigrants, I had the invaluable experience of being surrounded by people who had left everything behind in the pursuit of a better future for their families. My parents were the first to arrive in the U.S. from a large extended family, and I watched as they opened their doors to one relative after another as each made their way here.
It grounded my childhood in a living example of what family really means — community. Whether it was home cooked meals around big dinner tables or clothes passed down from one cousin to the next, resources were always shared. We may not have had much in the traditional sense, but the wealth of love, support and togetherness shaped everything I value today.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
I’ve been incredibly blessed with an abundance of love and support throughout my journey, but no one has stood by my side more than my life partner, Stephanie. Over the past 11 years, we’ve built, struggled, dreamed and grown together in more ways than can imagine. From launching a multi-million dollar business with less than a thousand dollars to my name, to losing everything and rebuilding from scratch, she’s stood beside me with unwavering resilience and belief, time and time again.
I’ve always believed that each of us carries both a great gift and an even greater purpose in life — but at times, Steph has believed in mine even more than I have. Her faith in me, especially during the hardest moments of doubt, has fueled everything I’ve dared to create. I couldn’t have done it without you, Steph.
What is the mission of your company? What problems are you aiming to solve? What is your “why”?
Our mission is two-fold: first, to make children’s clothing accessible to families across the world — for free; and second, to break the cycle of non-renewable consumption at its source: production.
The truth is, most people want to do good. They want to help others. Whether they consider themselves advocates or not, deep down, they want to contribute to a cleaner, more sustainable future. Self-preservation is part of our human nature — we’ll protect the physical homes we live in because we see the direct impact of our actions — but protecting the planet can feel abstract, even out of reach.
At Blossoms, we bridge that gap. By making sustainability simple, social and measurable, we empower families to donate their children’s clothing directly to other families. They’re rewarded for their generosity, and they can track the real, measurable impact they’re making every day through a dedicated “Rewards” page.
Can you share the most interesting story that happened to you since you began leading your company or organization?
Building Blossoms has been unlike any other venture I’ve taken on. In a world where businesses are typically built with the immediate goal of generating income, creating something free — intentionally designed to make an impact on our communities — has been a profound shift.
It’s given me the chance to personally connect with so many of our users, and their patience, thoughtful feedback and genuine encouragement have been truly moving. Alongside helping us spread the word, many have generously offered their time, resources and networks to help Blossoms grow.
When you build something rooted in community and generosity, people want to be a part of it. What’s really struck me is how many unexpected doors have opened in such a short amount of time — including this interview with you. It’s reinforced my belief that when you lead with purpose and do good, the right opportunities find their way to you. It’s amazing how things start lining up when what we build is rooted in kindness and not profits.
Do you have a favorite life lesson quote? Can you tell us how that was relevant to you in your own life?
I recently came across a quote by Parker Conrad “We should refuse to accept the set of implicit assumptions that people come to us with about why certain things are possible, and certain things are not possible.”
It really hit home. When I first started talking about Blossoms with colleagues in business, I was met with constant skepticism. Everything from “How are you going to monetize?” to “How will you convince people to list items?” I didn’t have all the answers — but I believed in the vision. More importantly, I believe we have a responsibility to pursue what calls us, regardless of how likely success seems on paper.
I’ve never been interested in playing by the rules someone else wrote. I’d rather try, fail and learn than never try at all. That mindset has been at the heart of Blossoms since day one — and now that I’ve built the platform, seeing people use it, believe in it and find value in it is one of the most rewarding feelings I’ve ever experienced.
Let’s now shift to the main part of our interview. Can you tell our readers about the initiatives that you or your company are taking to help break the cycle of non-renewable consumption? What specific problems related to non-renewable consumption are you aiming to solve?”
We’re working to reduce and eventually replace non-renewable consumption at its source: production.
Children outgrow clothes so quickly that a single household can go through hundreds, even thousands, of garments while raising just one child. The issue isn’t supply — it’s circulation.
Blossoms makes reuse easy and rewarding. Through our gamified platform, families can donate outgrown clothes, earn rewards, and claim items from others — all while tracking the impact they’re making. When you can give, replace and feel good about it, buying new becomes not just avoidable — but unnecessary.
We believe there’s already enough clothing in circulation to clothe generations to come. Our mission is to keep it moving — and as our community grows, we’ll explore even more sustainable ways to extend the life cycle of clothing through recycling, upcycling and reinvention.
Can you give a few examples of what you are implementing to help address those issues?
To bring our mission to life, we’ve designed features that make sustainable behavior easy, intuitive and rewarding. Our platform includes a gamified rewards system where users earn “Blossoms” for donating clothes, inviting friends and engaging with the community. These rewards can then be used to claim items from other families — keeping everything free and circular.
We also offer a seamless peer-to-peer shipping system, allowing users to generate shipping labels and send packages directly. For those who prefer to in-person exchanges, local pickup is always an option — whether at home or while traveling.
What sets us apart goes beyond ease-of-use and rewards — it’s the intentional design of every touchpoint to drive real behavior change. Blossoms isn’t just about giving or receiving free clothing; it’s about creating a system that makes sustainability the easiest, most natural choice in a family’s daily life.
How do you measure the impact of your company’s sustainability initiatives, both in terms of environmental benefits and business growth? Can you share any key metrics or success stories?
We measure sustainability impact through transparent user data and platform-wide engagement. Each user has a dedicated “Rewards” page headlined “Your Impact” where they can see how many items they’ve recirculated, how many families they’ve supported, how many people they’ve invited and how many Blossoms they’ve earned. This impact is also publicly visible on their profile, reinforcing the social value of giving.
From a business standpoint, we track growth through key sustainability driven metrics — such as total items recirculated, percent of active donors, referral activity, and user retention. At any point, we can see exactly how many individual pieces of clothing have been put back into circulation and how many families are beginning to adopt Blossoms as a lifestyle.
One of our biggest successes so far has been the community response. Users aren’t just donating and claiming items — they’re actively contributing to our mission in unexpected ways. It’s a powerful reminder that when people feel true ownership in a mission, they instinctively want to help it flourish.
What challenges have you faced while implementing sustainable practices in your company, and how did you overcome them? Can you share a specific example?
Interestingly, we haven’t faced many of the typical challenges that come with launching a new platform — especially one rooted in sustainability. From day one, Blossoms has been incredibly well received. The concept of recirculating kids clothing, earning rewards and making an impact resonates deeply with families from all walks of life.
Of course, we’re constantly refining the experience — but the core concept has struck a chord. The positive reception has been both validating and energizing, and it reinforces our belief that the world is ready for new systems built with purpose, community and sustainability at their core.
How would you articulate how a business can become more profitable by being more sustainable and more environmentally conscious? Can you share a story or example?
Sustainability hasn’t always been seen as a path to profitability — but that’s starting to change. Today’s consumers are much more conscious of their environmental footprint and are actively choosing to support brands that align with their values.
This shift presents a massive opportunity — by embedding sustainability into the core of a product or platform, companies can build long-term trust and loyalty with their audience. People no longer just want to consume — they want to support what they believe in. They’re looking to align their choices, dollars and daily actions with brands and products that reflect their values.
With Blossoms, profitability isn’t about charging users — it’s about growing a community, reducing waste and proving that doing good at scale is a viable, sustainable business model. The value we’re creating isn’t just economic; it’s social and environmental, too.
What are your “5 things I wish someone told me when I first started promoting sustainability and climate justice” and why?
1 . You don’t need to be an expert to start making an impact. A common misconception is that promoting sustainability requires deep knowledge of environmental science, complex policies or dense metrics. But what I’ve learned is that creativity and willingness to challenge the norm can be just as valuable. Sometimes, simply offering a new way of doing something familiar — like reusing kids clothing — is enough to spark a real change.
2 . People want to help — you just have to invite them in. One of the biggest surprises has been how many people are willing to support this mission once they understand it. From parents eager to donate clothes to countless others offering their time, ideas and space, the level of generosity has been incredibly moving. It reminded me that sustainability is a shared value, it just needs a shared vehicle. Build one and keep your doors unlocked. You never know who will come along for the ride, or even take the wheel.
3 . Sustainability isn’t just about the planet — it’s about people. I used to think of sustainability in environmental terms only, but Blossoms has shown me it’s also deeply social. When you help a family access free clothing, you’re reducing waste and relieving financial stress. The most powerful solutions support both the planet and the people living on it.
4 . Simplicity wins. There’s a tendency to overcomplicate sustainability — jargon, certifications, frameworks. But what people need is a simple way to do the right thing. With Blossoms we focus on ease-of-use and rewards, and that’s what’s driven engagement. If it’s easy, people will do it. If it feels good, they’ll keep doing it.
5 . The narrative is changing — fast. What many people get wrong about behavior change is assuming it’s hard. The truth is, people want better options — they’re just waiting for someone to offer them. The language around sustainability is shifting — from sacrifice to empowerment. If your solution makes people feel good while doing good, they’re already listening.
You are a person of great influence and doing some great things for the world! If you could inspire a movement that would bring the greatest amount of good to the greatest amount of people, what would that be? You never know what your idea can trigger. 🙂
If I could inspire a movement, it would be one that encourages others to fearlessly pursue their passions and purpose, no matter how ambitious they may seem. Every prominent figure, company or movement you’ve admired, started with just one person and one idea. Why not you?
What is the best way for our readers to continue to follow your work online?
By signing up at blossoms.app and being a part of a kinder, more sustainable world. You can message me directly through the platform — I personally read every message.
This was so inspiring. Thank you so much for joining us!
About the Interviewer: Monica Sanders JD, LL.M, is the founder of “The Undivide Project”, an organization dedicated to creating climate resilience in underserved communities using good tech and the power of the Internet. She holds faculty roles at the Georgetown University Law Center and the Tulane University Disaster Resilience Leadership Academy. Professor Sanders also serves on several UN agency working groups. As an attorney, Monica has held senior roles in all three branches of government, private industry, and nonprofits. In her previous life, she was a journalist for seven years and the recipient of several awards, including an Emmy. Now the New Orleans native spends her time in solidarity with and championing change for those on the frontlines of climate change and digital divestment. Learn more about how to join her at: www.theundivideproject.org
Fady Kasbar Of Blossoms On How They Are Breaking the Cycle of Non-Renewable Consumption was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.