An Interview With Dina Aletras
Creating Timeless, Head-Turning Pieces The ultimate goal is to create pieces that turn heads and stand the test of time. Each item I craft is designed to be a statement piece, blending vintage charm with contemporary style. The satisfaction of knowing that my creations are appreciated for their uniqueness and quality motivates me to continue embracing and promoting the principles of slow fashion.
As ‘slow fashion’ grows in popularity, more fashion companies are jumping on the bandwagon. Renewable consumption has been gaining popularity for a while, as people recognize its importance, and many fashion companies want to be a part of this change. In this interview series, we are talking to business leaders in the fashion industry to discuss why they are embracing slow fashion and renewable consumption. As a part of this series, I had the distinct pleasure of interviewing Marelle Couture.
Marelle is an acclaimed designer renowned for her innovative approach and commitment to sustainability, inclusivity, and accessibility in fashion. Her pioneering initiative in tactile art for the blind exemplifies her dedication to making art universally accessible, breaking barriers through 3D portraits. With her designs featured at global fashion events and celebrated in top publications like Vogue, Marelle continues to redefine haute couture, blending exceptional craftsmanship with a philosophy of individuality and authenticity.
Thank you for joining us! To start, can you share a bit about your early background and how it influenced your journey into slow fashion?
From a young age, fashion was a passion of mine. In grade school, my friends and I would pour over fashion magazines, and with whatever materials we had on hand, we would hand-sew, embroider, and glue things together to create our own unique pieces. Some of the things we made were truly amazing.
My grandmother played a significant role in nurturing my love for fashion. She made her own clothes and taught me how to sew at a young age. This early exposure to the art of garment-making laid the foundation for my journey into fashion design.
Another profound influence was my grandfather. Growing up during the Depression, he developed a remarkable skill for making things out of discarded materials. He crafted furniture, toys, and built-in cabinets, often repurposing elements like drawers or legs to create something entirely new. One of my most cherished memories is the china cabinet he made for my tea party set. It had curtains, crown molding, and a tiny drawer, showcasing his meticulous attention to detail.
These experiences instilled in me a deep appreciation for craftsmanship, resourcefulness, and the value of creating something beautiful from what others might overlook. This early background naturally led me to embrace slow fashion and renewable consumption in my career, where I continue to honor these principles by creating one-of-a-kind wearable art from vintage materials.
What inspired you to pursue a career in slow fashion, and can you share the story behind your decision?
My decision to pursue a career in slow fashion was driven by a desire to do something I loved and could feel genuinely good about. For as long as I can remember, I’ve always enjoyed making unique pieces for my own wardrobe. I wanted items that were truly one-of-a-kind, pieces that no one else had. This personal passion naturally attracted attention from my fine art clients, who admired the uniqueness and quality of my creations.
Their interest and encouragement inspired me to transition into high-quality slow fashion. I saw an opportunity to blend my love for fashion with my commitment to sustainability by creating keepsake fine art pieces from vintage treasures. This approach not only allowed me to express my creativity but also aligned with my values of resourcefulness and quality craftsmanship.
Embracing slow fashion means I can create with intention, producing wearable art that tells a story and stands the test of time. Each piece is a testament to my belief in the beauty of repurposing and the importance of sustainable practices in the fashion industry.
Who is your fashion hero or heroine, and why do they inspire you?
When I reflect on my fashion hero, the first person who comes to mind is my grandmother. She had an incredible sense of style and an innate ability to make bold, unique choices. One of the most memorable examples of this was her decision to wear a dark blue velvet gown on her wedding day. She paired it with matching gloves and a purse, creating an ensemble that was as stunning as it was unconventional.
Her fashion choices were always thoughtful and expressive, and accessories played a significant role in our dress wardrobes. She taught me the importance of adding those finishing touches that complete an outfit and make it truly special.
My grandmother’s willingness to follow her own path and wear what she loved, regardless of tradition or expectation, has been a profound inspiration for me. Her influence is a constant reminder to stay true to my own vision and create pieces that are both beautiful and meaningful.
What’s the most intriguing or memorable experience you’ve had since starting your career in slow fashion?
One of the most intriguing and memorable experiences I’ve had since starting my career in slow fashion was when blogs and magazines from other countries, places I had never interviewed with, began writing about my work. It was incredibly exciting and somewhat surreal to see my name and designs being discussed internationally.
What made it even more thrilling was when boutiques in these countries started referencing my work, saying things like, “We carry the same vintage dress as Marelle Couture has in her shop.” This unexpected recognition was both flattering and exhilarating. I found myself having to look up and translate the languages to understand what they were saying about me. It was a clear sign that my passion for creating unique, high-quality pieces was resonating with people far beyond my immediate reach.
This experience not only validated my efforts but also fueled my commitment to slow fashion and the artistry involved in creating wearable fine art. It’s a reminder of the universal appeal of genuine craftsmanship and the joy of connecting with a global audience.
As a successful leader in the industry, which three character traits have been key to your success? Can you provide a story or example for each?
As a leader in the slow fashion industry, I believe that three key character traits have been instrumental to my success: high quality, flexibility, and collaboration.
1. High Quality Quality is the cornerstone of everything I create. This starts with the materials I use. Vintage fabrics and antique jewelry pieces tend to be of a finer quality than many contemporary options, which allows me to craft keepsake fine art pieces that are exceptional and enduring. For example, I once created a bespoke wedding dress using vintage lace that had been meticulously preserved over decades. The result was a stunning, timeless gown that not only looked beautiful but also held sentimental value for the bride.
2. Flexibility Flexibility is crucial in my line of work, from choosing materials and sources to accommodating the diverse needs of my clients. Each piece I create is unique, and I often need to adapt my designs based on the materials available and the specific desires of my clients. I remember working with a bride-to-be who had very specific ideas for her wedding dress. She requested several changes throughout the design process, and it was my pleasure to accommodate each one to ensure she received the dress of her dreams. The joy and satisfaction on her face on her big day were worth every adjustment.
3. Collaboration Collaboration is key to my success and sustainability efforts. By working with various suppliers, I can access high-quality vintage materials that align with my vision. Additionally, collaborating with other designers, photographers, and magazines helps to share my work with a broader audience. For instance, a recent collaboration with a renowned photographer led to a feature in a major fashion magazine, significantly increasing the visibility of my work. These partnerships not only enhance my creative process but also help promote sustainable practices within the industry.
How does your company embody and implement the principles of slow fashion, and what motivated you to adopt this approach?
I always try to embody and implement the principles of slow fashion through a dedicated commitment to quality, sustainability, and uniqueness. My approach is rooted in a deep appreciation for vintage and antique materials, which not only align with sustainable practices but also bring a unique charm to each piece I create.
1. Passion for Crafting Unique Pieces I continue to make pieces that I genuinely enjoy. The process of using reclaimed materials adds an element of surprise and creativity to my work. Every week, I explore new sources for materials, ranging from salvage yards and thrift sales to estate sales and flea markets. This constant search for unique materials ensures that each piece is truly one-of-a-kind.
2. Commitment to High Quality My love for high-quality, unique pieces drives me to use vintage and antique supplies. These materials often possess a level of craftsmanship and detail that is hard to find in modern equivalents. By incorporating these elements into my designs, I can create wearable art that is not only beautiful but also durable. Each piece is crafted with the intention of lasting for generations, becoming a cherished keepsake that can be passed down.
3. Sustainability and Thoughtful Sourcing The motivation to adopt slow fashion comes from a desire to make a positive impact on the environment and the fashion industry. By using reclaimed materials, I help reduce waste and promote a more sustainable approach to fashion. This method of sourcing materials is not only eco-friendly but also supports small businesses and local communities, as many of my supplies are found in unique, often overlooked places.
4. Creating Timeless, Head-Turning Pieces The ultimate goal is to create pieces that turn heads and stand the test of time. Each item I craft is designed to be a statement piece, blending vintage charm with contemporary style. The satisfaction of knowing that my creations are appreciated for their uniqueness and quality motivates me to continue embracing and promoting the principles of slow fashion.
What measures does your company take to ensure the sustainability and ethical integrity of your supply chain and production processes?
I ensure the sustainability and ethical integrity of my supply chain through local sourcing and strong community relationships.
Local Sourcing: I source supplies locally from estate sales, flea markets, rummage sales, and yard sales. This approach supports small businesses and reduces our carbon footprint.
Supporting Small Businesses: Many of our suppliers are individuals just trying to get by. They know what I look for and often set items aside for me, ensuring I get high-quality materials while supporting their livelihoods.
Ethical Relationships: I prioritize suppliers whose situations I understand, fostering ethical relationships and community support.
Sustainable Production: Using reclaimed and vintage materials reduces waste and supports long-lasting fashion, aligning with sustainability principles.
Transparency: I maintain transparency by knowing our suppliers personally, ensuring materials are ethically sourced and production processes are waste-conscious.
Can you tell us about the materials you use in your products and how you ensure they are sourced sustainably?
I incorporate a diverse range of materials into my products, including cardboard, fabric scraps, antique hardware, vintage jewelry (often repurposed from broken pieces), vintage clothing, and tiny bottles. I consciously avoid using materials like animal skins, ivory, and coral to uphold ethical sourcing practices.
Sustainability Focus: About 85% of the materials I use are previously used, sourced locally from estate sales, flea markets, and other small businesses. This approach not only supports sustainability by reducing waste but also contributes to local economies.
Continuous Innovation: I am constantly exploring new resources and techniques to incorporate additional sustainable materials into my designs. This ongoing effort ensures that my creations evolve with the latest advancements in eco-friendly practices.
Could you share some examples of how your company’s practices have benefited local communities or the environment?
My practices have had positive impacts on both local communities and the environment:
Supporting Local Economies: By sourcing materials locally from estate sales, flea markets, and small businesses, we contribute directly to local economies. This supports individuals and families who rely on these sales for income.
Environmental Impact: We prioritize recycling and reusing materials, such as repurposing shipping boxes and using reclaimed fabrics. These practices help reduce waste and keep items out of landfills, benefiting the environment by minimizing our carbon footprint.
Community Engagement: Engaging with local suppliers and businesses fosters a sense of community and collaboration. It strengthens relationships and supports sustainable practices within our local network.
What initiatives are you undertaking to educate consumers about the significance of slow fashion and sustainable consumption?
I am committed to educating consumers about the significance of slow fashion and sustainable consumption through several initiatives:
Unique Approach: I emphasize the one-of-a-kind nature of our pieces, highlighting that they are not mass-produced and explaining the value of artisanal craftsmanship and sustainable materials.
Collaboration Team: I started a collaboration group and actively engage in collaborations with like-minded individuals and businesses to amplify our message about sustainable fashion practices.
LinkedIn Newsletter: My LinkedIn newsletter serves as a platform to share insights, tips, and stories that promote sustainable fashion choices and educate my audience on the benefits of supporting slow fashion.
Blog: Through my blog, I regularly post articles that discuss the importance of sustainability in fashion, provide information on ethical shopping practices, and showcase the environmental and social impacts of consumer choices.
These initiatives aim to empower consumers to make informed decisions that support sustainability while appreciating the unique craftsmanship and stories behind each piece.
What are three essential things everyone should understand about slow fashion?
Quality Over Quantity: Slow fashion emphasizes the importance of investing in high-quality garments that are durable and timeless, as opposed to fast fashion’s focus on trendy, disposable clothing. Each piece in slow fashion is crafted with care and attention to detail, ensuring longevity and reducing the need for frequent replacements.
- Ethical and Sustainable Practices: Slow fashion promotes ethical sourcing of materials and fair labor practices. It prioritizes transparency throughout the supply chain, from sourcing raw materials to manufacturing and distribution. By supporting brands that adhere to sustainable practices, consumers can contribute to reducing environmental impact and supporting workers’ rights.
- Artisanal Craftsmanship and Unique Design: Unlike mass-produced fashion, slow fashion celebrates artisanal craftsmanship and unique design. Each piece is often handmade or produced in small batches, showcasing creativity and preserving traditional skills. This approach not only fosters creativity but also offers consumers the opportunity to own exclusive, one-of-a-kind garments with a story behind them.
Understanding these principles empowers individuals to make informed choices that align with their values of sustainability, quality, and ethical consumption in the fashion industry.
Thank you for all that insight. Now, let’s dive into the core of our interview: What are the “5 Key Elements to Leading a Successful Slow Fashion Brand”? Please provide a story or example for each.
1. High-Quality Materials
Example: I prioritize using high-quality vintage and antique materials in my designs. These materials not only contribute to the unique charm of each piece but also ensure durability and longevity. For instance, I once sourced a stunning piece of vintage lace from a local estate sale. Incorporating it into a bridal neck piece not only enhanced the gown’s elegance but also highlighted the craftsmanship of the past, creating a timeless piece cherished by the bride and her family for generations.
2. Flexibility
Example: Flexibility is essential in slow fashion, especially when responding to client preferences and market trends. I recall a client who initially wanted a neck piece in my style but the wedding gown designer said it needed to be lightweight. However, she didn’t like the designes as they were not as grand due to the weight constraints. Eventually, she expressed a desire for a statement piece and for me to ignore the weight limits and she wanted it to reflect her personal style. By adapting my design and sourcing materials that matched her vision, I was able to create a grand neck piece that not only met her expectations but also exceeded them, showcasing the versatility and personalized approach of slow fashion. She was very happy with the show stopping piece.
3. Collaboration
Example: In my role as a jewelry and accessory designer, I collaborated with a clothing designer for Fashion Week. Together, we curated a captivating collection that seamlessly integrated my intricate jewelry pieces with their elegant clothing designs. This collaboration not only celebrated our shared creativity and attention to detail but also captured the admiration of fashion enthusiasts and media. It was a pivotal experience that underscored the collaborative spirit essential for crafting cohesive and influential fashion statements on such a prestigious platform like Fashion Week.
4.Put a Bit of Yourself In It
Example: Infusing personal touch and storytelling into each design adds depth and authenticity to my creations. Inspired by my grandmother’s love for vintage fashion, I designed a series of handbags using reclaimed fabrics and antique hardware. Each bag was crafted with care, incorporating elements that resonated with my personal history and style. Then each and every one was named and given a story all it’s own, complete with a certificate of authenticity. This personal connection not only imbued the bags with sentimental value but also resonated with customers who appreciated the narrative behind each piece.
5. Keep Learning
Example: Continuous learning is crucial in evolving as a designer and staying relevant in the fast-changing fashion industry. I make it a priority to attend workshops, seminars, and industry events to stay updated on sustainable practices, emerging trends, and innovative techniques. One memorable experience was participating in a sustainable fashion symposium where I learned about new eco-friendly materials and production methods. Implementing these learnings into my designs not only enhanced their sustainability but also attracted environmentally conscious customers seeking ethically produced fashion.
Do you have a favorite quote that has influenced your life? Can you share a story that illustrates its relevance to you?
I have two, passed down from my grandmother, “It’s nothing in a lifetime” and “You’d never see it from an airplane.” These simple yet profound utterances have deeply influenced my perspective on life and resilience.
Relevance to My Life: These quotes serve as gentle reminders that many challenges we face are temporary and insignificant in the grand scheme of life. They encourage me to maintain perspective and not to be overwhelmed by obstacles or setbacks.
Illustrative Story: I vividly remember a time when I encountered a significant setback in my art collection I had worked tirelessly on did not receive the expected reception due to very inclamate weather there was very little turn out. I was disheartened and felt like giving up. In that moment, my grandmother’s words echoed in my mind. They reminded me to take a step back, reassess the situation, and remember that setbacks are part of the journey. With renewed determination, I persisted, eventually learning valuable lessons that shaped my approach and strengthened my resolve.
Conclusion: These quotes continue to guide me, both personally and professionally, reminding me to approach challenges with resilience and to appreciate the broader perspective of life’s journey. From the perspective of we are eternal, it really is nothing in a lifetime most of the time.
With your considerable influence, if you could start a movement to make a significant positive impact, what would it be?
I would aim to create a platform where sustainable and slow fashion artisans can collaborate, swap ideas, gather supplies, and barter services for cross-promotions. This initiative would seek to foster creativity, support economic resilience, and promote sustainable practices within the fashion industry. By facilitating resource sharing and community building, the platform would aim to empower artisans to thrive while making a positive environmental impact through reuse and ethical production practices.
How can our readers stay updated with your work online?
This is the link to my shop: https://hopscotchcouture.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/marelle-couture-a9378043/
Blog here: https://wordpress.com/view/lamarellecouture.wordpress.com
Pinterest: https://www.pinterest.com/marellecouture/
Thank you for sharing these fantastic insights. We appreciate your time and wish you continued success.
About the Interviewer: Dina Aletras boasts over 20 years of expertise in the corporate media industry. She possesses an in-depth understanding of growth, strategy, and leadership, having held significant roles at some of the UK’s largest media organizations. At Reach PLC, the UK’s largest tabloid publisher, she served in various director capacities. Additionally, she held leadership roles at The Independent Magazine Group and DMGT. Her extensive knowledge spans editorial, digital, revenue, sales, and advertising.
Upon relocating to Switzerland, Dina took on the responsibility of managing and promoting the international section of Corriere del Ticino — CdT.ch pioneering the English page “onthespot.” She also was the Co-Editor of Southern Switzerland’s first official Italian and English bilingual magazine.
Slow Fashion: Marelle Couture On Why She Is Embracing Slow Fashion and Renewable Consumption was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.