How Lisa Schulteis Of ElectraLime Marketing Is Helping to Promote Sustainability and Climate Justice
An Interview With Monica Sanders
Collaboration is Key: I wish someone had told me the crucial role of collaboration when I first started focusing on sustainability in events. Working in silos won’t get us very far when it comes to addressing global challenges like climate change. Partnerships with other organizations, vendors, and venues, engaging with communities, and having open conversations with stakeholders can lead to innovative solutions and a wider impact.
According to the University of Colorado, “Those who are most affected and have the fewest resources to adapt to climate change are also the least responsible for the greenhouse gas emissions — both globally and within the United States.” Promoting climate justice is an incredibly important environmental responsibility that is slowly becoming more and more recognized. In this interview series, we are talking to leaders who are helping to promote sustainability and climate justice. As part of this series, we had the pleasure of interviewing Lisa Schulteis.
Lisa Schulteis is the founder and owner of ElectraLime Marketing and YourEventMarketplace. Throughout her career, Lisa has been a trusted partner for Fortune 500 companies, organizations, and associations, assisting them in achieving business growth and scalability through the strategic incorporation of events within their marketing plans. As a seasoned event producer and manager, she specializes in creating captivating live, hybrid, and virtual experiences, from dynamic virtual summits to large-scale corporate events and conferences.
Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit. Can you tell us a bit about how you grew up?
I was born in the northwest suburbs of Chicago but moved around a lot as a kid. My dad worked for the airlines, so wherever his work took him, our family followed. My mom was a stay-at-home mom, except for an occasional part-time job here and there. I have one sibling, an older brother, who I admired and leaned on growing up (although I would never have admitted that to him as a child!)
When I decided to go to college, I knew I wanted a career where I could help people. I earned my Bachelor’s degree in Psychology and started my career in the field of neuropsychology working with Alzheimer and brain injury patients, which I loved. I left the medical field to start my own family and launched my business a few years later so I could work from home and still be “Mom.”
Everyone has a cataclysmic moment or marker in their life which propels them to take certain actions, a “why”. What is your why?
I’ve found that throughout my life, my “why” has always been rooted in a desire to support and guide others. This has manifested in many forms, from helping businesses expand through strategic event marketing to providing a listening ear for someone in need.
My focus on promoting sustainability within the events industry is a relatively new dimension of this ongoing mission. As live events began to resume post-pandemic, I saw them through a new lens. I was struck by the amount of waste they generated — from stacks of unused box lunches destined for the bin, to exhibition materials discarded post-show, and swag bags filled with cheap, unsustainable items nobody really wanted. This stark realization started a new focus for me.
My commitment to a greener events industry is a natural extension of my core mission — to help and support others. Now, this support extends not only to the clients I work with directly, but also to the wider community and future generations.
By advocating for and implementing environmentally mindful practices, we have the power to improve lives today while also safeguarding our planet for tomorrow. For me, this represents the most profound expression of support: contributing to a world that nurtures and sustains every individual’s potential.
You are currently leading an organization that is making a difference for our planet. Can you tell us a bit about what you and your organization are trying to change?
Our vision at ElectraLime Marketing is for an events industry where sustainability is at the core of every decision. We envision a future where creativity, enjoyment, and environmental responsibility harmonize in all events, big or small. We imagine a world where smart technology is leveraged to minimize waste and carbon footprints, ensuring every event respects the planet and its people. We foresee an industry where partners, suppliers, and attendees are all inspired to adopt sustainable practices, creating a ripple effect of positive change. In all our efforts, we turn to the United Nations’ 17 Sustainable Development Goals as our guide. These goals serve as a guide that emphasizes not just the well-being of our planet, but also of its people. We believe that these goals can help inform and guide our decisions, creating an events industry that truly serves the best interests of our global community. Ultimately, we’re striving for an events industry that sets a gold standard in responsible planning, proving that unforgettable experiences can go hand-in-hand with caring for our world.
Can you share the most interesting story that happened to you since you began leading your company or organization?
There are interesting things that happen at almost every event… from the famous people you meet to the beautiful locations you get to travel to. However, I have to say that the most enriching part of my nearly 14-year journey has been the incredible people I’ve encountered and the lasting connections I’ve created.
What started as professional networking turned into a worldwide network of connections, with many now being some of my closest friends. Whenever I travel, whether it’s domestically or overseas, there’s an exciting realization that I’m rarely far from a familiar face. Whether it’s sharing lunch with a business associate in the UK, enjoying a day trip with a friend outside of London, or having dinner with an acquaintance in the States, these moments are a delightful reminder that in business and life, it’s the relationships we cultivate that leave the most lasting impact.
None of us can be successful without some help along the way. Did you have mentors or cheerleaders who helped you to succeed? Can you tell us a story about their influence?
Over my fourteen-year journey, I’ve been fortunate to have some invaluable mentors and supporters by my side. Their roles have varied — some have been constant presences, while others provided guidance at crucial moments.
We each have a past… unique stories that have sculpted us into who we are today. These stories, while defining our strengths, also highlight our challenges. My challenge has been a struggle with self-doubt which occasionally shows up in my day.
I’m immensely grateful for the mentors who’ve anchored me during my moments of uncertainty. One piece of advice from a mentor resonated especially strongly: “Clients come to you either because they recognize your unique expertise or because you simplify a project they find daunting. In both scenarios, you’re offering an invaluable solution.” That perspective was not just uplifting but also reinforced my sense of purpose.
The entrepreneurial journey, as I often describe it, is much like a roller coaster. There are exhilarating highs and disheartening lows. Ultimately, it’s how you navigate this ride that shapes your path and destination.
Thank you for that. Let’s now move to the central part of our discussion. Let’s start with a basic definition of terms so that everyone is on the same page. What does climate justice mean to you? How do we operationalize it?
To me, climate justice means not only advocating for policies and actions that address climate change but also ensuring that these solutions are equitable and consider the needs of all, especially the most vulnerable. It’s about recognizing that while climate change affects everyone, some communities bear the brunt of its effects more than others.
I see events as a powerful platform to both communicate the importance of sustainability and enact change. For me, operationalizing climate justice means integrating sustainable practices into every facet of our event planning process — from employing innovative technologies to lessen environmental harm and diminish carbon emissions, to encouraging our partners and attendees to adopt sustainable habits. But it goes beyond just sustainable events. We’re on a mission to demonstrate that businesses can be a force for good and that unforgettable events can coexist harmoniously with our world.
We want our commitment to sustainability to inspire a wider movement in the events industry and beyond.
Science is telling us that we have 7–10 years to make critical decisions about climate change. What are three things you or your organization are doing to help?
Addressing climate change is a pressing concern, and at ElectraLime Marketing, we’re taking active steps to contribute to the solution:
- Client Education: We have the privilege of educating our clients and guiding them toward sustainable practices. While each event is unique, with different audiences, goals and messaging, our role as an event planning and management agency allows us to provide ideas that have a sustainable and climate focused solution. We leverage every opportunity to share our mission and knowledge, enlightening clients about the small yet significant changes they can incorporate to champion sustainability.
- Continual Learning and Staying Informed: To serve as effective educators and advisors to our clients on sustainable practices, it is paramount that we are equipped with the most current and accurate knowledge. This is why we make a strong commitment to continuous learning and professional development. I’ve personally earned the Sustainable Event Professional Certification (SEPC) through the Events Industry Council, which underlines our dedication to providing expert guidance. Additionally, we actively participate in industry conferences, forums, and workshops, engage in relevant professional training courses, and stay abreast of the latest research and innovations in sustainability. By ensuring we are on the cutting edge of sustainable practices, we can confidently guide our clients to make the most environmentally responsible choices.
- Leading by Example: Actions speak louder than words. We look for opportunities to reduce our carbon footprint within our own business. Over the past four years, we’ve transitioned our company data to be about 90% digital, drastically reducing paper waste. Additionally, when travelling for events, I try to optimize my schedule. By combining multiple meetings or adding client meetings or even short vacations, I aim to reduce frequent travel, thereby minimizing my carbon footprint.
Are there three things the community, society, or politicians can do to help you in your mission?
To further our mission, there are three key areas where support can make a significant difference:
- Industry Collaboration: For a meaningful shift towards sustainability, unity among players in the event industry is critical. This involves adopting and promoting best environmental practices, from minimizing waste to efficient energy use. If event organizers, suppliers, venue owners, and other stakeholders collectively strive for a sustainable approach, even small, incremental changes can accumulate to substantial industry-wide impacts.
- Vendor Partnerships: Vendors and suppliers form a significant part of the event planning process. We believe that successful partnerships with vendors are not just about service provision but should also be avenues for environmental stewardship. Together, we can initiate programs such as food rescue programs, which drastically reduce waste and make optimal use of resources. We can work with venues and other service providers that prioritize sustainable practices and we can review our entire supply chain to make sure it aligns with our sustainability objectives.
- Client Engagement: Our clients are essential collaborators in our sustainability mission. Their choices and actions can greatly influence the carbon footprints of their events. We encourage clients to consider localizing events as much as possible to minimize travel-induced emissions. We also support them in adopting sustainable practices at live events, such as eliminating single-use items, incorporating local and seasonal food, and recycling. In addition, integrating community give-back initiatives adds a layer of social responsibility to their events, further enhancing their positive impact. By leveraging technology, we can offer greener alternatives, such as virtual or hybrid events, which not only reduce physical resource use but also make events accessible to a wider audience.
How would you articulate how a business can become more profitable by being more sustainable and more environmentally conscious? Can you share a story or example?
Sustainability is not merely an environmental responsibility; it’s a strategic business decision with tangible benefits.
First, sustainable practices often lead to cost savings. By going digital, investing in energy-efficient tools, and reducing waste, companies can slash expenses. Using events as an example, reducing the amount of food ordered at an event by 10% can significantly reduce costs as well as food waste.
Furthermore, with today’s eco-conscious consumers, promoting green practices attracts a broader, loyal clientele, directly boosting revenues. Consumers are looking for green alternatives or businesses with a “social good” focus.
Innovation and sustainability often go hand-in-hand. For example, at ElectraLime Marketing, we are constantly looking for new technology that not only makes event greener but also introduce efficient methods of operation.
In short, embracing sustainability is both eco-friendly and strategically sound, setting businesses up for long-term success.
This is the signature question we ask in most of our interviews. What are your “5 things I wish someone told me when I first started promoting sustainability and climate justice” and why?
- The Importance of Communication: At the start, I underestimated the importance of effectively communicating the ‘why’ behind our sustainability initiatives to our attendees. I remember one event where we decided to switch from printed to digital agendas for an event. Some attendees were taken aback, finding the change inconvenient. We realized we hadn’t done a good enough job explaining why the change was necessary: the significant reduction in paper waste and the contribution to our broader sustainability goals. Since then, we’ve learned to communicate our actions better, so our attendees understand and participate in our mission wholeheartedly.
- Be Prepared for Objections: Not everyone will be on board with your sustainability initiatives from the start. There will be objections and even pushback. I recall times when I suggested new sustainability initiatives, and I was met with rolled eyes and “we’ve always done it this way” responses or objections about potential costs to make changes. I’ve learned to anticipate these objections, be prepared with responses, and even see them as opportunities to educate colleagues, stakeholders and even skeptics.
- Collaboration is Key: I wish someone had told me the crucial role of collaboration when I first started focusing on sustainability in events. Working in silos won’t get us very far when it comes to addressing global challenges like climate change. Partnerships with other organizations, vendors, and venues, engaging with communities, and having open conversations with stakeholders can lead to innovative solutions and a wider impact.
- The Power of Persistence: Promoting sustainability and climate justice is not a sprint; it’s a marathon. It’s about small consistent steps rather than big leaps. At first, I was eager for rapid change, but I’ve since learned to appreciate the power of persistence. Even if an initiative doesn’t get immediate support or a proposal gets turned down, don’t lose heart. Keep pushing, keep educating, and stay committed. It’s the consistent effort that eventually makes a difference.
- It’s About People, Not Just the Planet: When I first started advocating for sustainability and climate action, I focused mainly on its impact on our planet. However, I quickly realized that it’s about people just as much, if not more. Climate change impacts the most vulnerable communities and future generations the hardest. Sustainability actions aren’t just about saving forests, reducing pollution, or preserving biodiversity — they’re about ensuring a healthier, safer, and more equitable world for all people. Every time we implement a sustainability initiative, we’re not just protecting our planet; we’re creating a better world for every person living on it.
Is there a person in the world, or in the US with whom you would like to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂
I’d love to have an in-person meeting with Ryan Reynolds. Beyond his obvious talents on screen, I’ve been deeply impressed by his entrepreneurial spirit. From his initiatives with Aviation Gin and Mint Mobile, the creativity of his marketing firm, Maximum Effort, to the exciting journey with AFC Wrexham, he consistently showcases innovation and passion. He’s been quoted saying “that you can’t be good at something unless you’re willing to be bad.” I wholeheartedly agree.
Sharing insights and discussing his experiences over a meal or a game at Wrexham would be both delightful and enlightening (and full of humor)!
How can our readers continue to follow your work online?
You’re invited to connect with me on LinkedIn or visit ElectraLime.com and sign up for our newsletter. Feel free to schedule a call with me… I would love to discuss how you are incorporating climate action and sustainability into your business and events.
This was very meaningful, thank you so much. We wish you only continued success on your great work!
About the Interviewer: Monica Sanders JD, LL.M, is the founder of “The Undivide Project”, an organization dedicated to creating climate resilience in underserved communities using good tech and the power of the Internet. She holds faculty roles at the Georgetown University Law Center and the Tulane University Disaster Resilience Leadership Academy. Professor Sanders also serves on several UN agency working groups. As an attorney, Monica has held senior roles in all three branches of government, private industry, and nonprofits. In her previous life, she was a journalist for seven years and the recipient of several awards, including an Emmy. Now the New Orleans native spends her time in solidarity with and championing change for those on the frontlines of climate change and digital divestment. Learn more about how to join her at: www.theundivideproject.org
How Lisa Schulteis Of ElectraLime Marketing Is Helping to Promote Sustainability and Climate… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.