Catharine Montgomery of Better Together: 5 Things You Should Do To Become a Thought Leader In Your Industry
An Interview With Dina Aletras
Know Your Audience: Understand who you’re speaking to and what they care about. Thought leadership isn’t just about sharing your ideas — it’s about addressing the real needs and concerns of your audience. In my work, I always tailor my messaging to resonate with the specific challenges and aspirations of my clients and communities.
As part of our series about how to become known as a thought leader in your industry, I had the pleasure of interviewing Catharine Montgomery.
Catharine Montgomery is the Founder and CEO of Better Together, where she leads efforts to create impactful communication strategies that prioritize social change. Specializing in addressing biases in AI and advancing diversity, equity, and inclusion, Catharine ensures that technology and messaging serve all communities. Her work empowers organizations to build ethical, inclusive practices that resonate in today’s world.
Thank you for taking the time to speak with us! Our readers are eager to learn more about you. Could you provide some background information about yourself?
I’ve spent my career in public relations, but what truly drives me is the opportunity to create meaningful change, especially in the technology industry. After years in communications, I founded Better Together to address the gaps I saw in how we communicate around social issues. I’m focused on tackling biases in generative AI, pushing for born inclusive technology that reflects the diverse world we live in. My work is all about ensuring every voice is heard and valued.
What establishes you as an authority on thought leadership? Could you briefly share your expertise with our readers?
Over the years, I’ve not just observed, but experienced the challenges of systemic racism, which fuels my dedication to using communications to achieve equity. My journey is shaped by these realities leading me to learn how to turn the bad into good and implement a groundbreaking survey on biases in generative AI — something no PR agency has done. This initiative has given me the perspective and the expertise to guide others in navigating these biases and driving genuine change in their industries.
Can you recall a funny mistake you made when you were first starting out? What lesson did you learn from it?
In the early days of Better Together, I was trying to do it all — CEO, marketer, and client service, often simultaneously. During one particularly hectic day, I attempted to attend two virtual meetings at once. In my scramble, I ended up sharing the wrong presentation with a client — definitely not my best moment! It was a humorous reminder that even in the chaos of startup life, focus is key. This experience taught me the importance of setting clear boundaries and staying fully present in each task, no matter how many roles I’m juggling.
What are the most significant disruptions you foresee in your industry over the next five years, and how can businesses adapt to these changes?
The PR industry is facing major shifts as DEI initiatives evolve into more inclusive communication models, reflecting the changing political and socioeconomic landscape. PR professionals will be essential in guiding brands to connect with diverse audiences by emphasizing cultural competency and neurodiversity. As ethical AI gains prominence, the industry must also lead efforts to mitigate biases and promote responsible AI usage. Those who adapt will not only meet these evolving demands, but set new standards for impactful, socially responsible communication.
Can you explain the benefits of becoming a thought leader? Why is it valuable to invest time and resources into this?
Becoming a thought leader is about gaining recognition and establishing trust and credibility in your industry. For me, investing time and resources into thought leadership allows me to demonstrate my expertise and commitment to addressing key issues like biases in generative AI. This trust is invaluable when working with clients, as they need to know I have the insight and experience to guide them effectively. Thought leadership also opens doors to new opportunities, enabling me to influence positive change on a larger scale.
Can you share an example of a significant challenge you faced in your career and how you leveraged innovative thinking to overcome it?
One of the most significant challenges I faced in my career was navigating a toxic work environment where microaggressions and racism were often dismissed or ignored. When leadership failed to address these issues, I was constantly tasked with leading Employee Resource Groups, a responsibility that felt isolating. To overcome this, I leveraged innovative thinking by creating a safe space outside the traditional workplace, connecting with others facing similar challenges. This experience fueled my decision to start Better Together and shaped my commitment to fostering inclusive and equitable environments in every project I undertake. These challenges were a turning point that taught me the importance of using my voice to drive change, even when the odds are stacked against me.
Now that we have covered that, we’d love to hear your advice on becoming a thought leader. Can you share five strategies that someone should follow to gain recognition as a thought leader in their industry? Please include examples or stories from your own experience for each strategy.
1 . Know Your Audience: Understand who you’re speaking to and what they care about. Thought leadership isn’t just about sharing your ideas — it’s about addressing the real needs and concerns of your audience. In my work, I always tailor my messaging to resonate with the specific challenges and aspirations of my clients and communities.
2 . Offer Authentic Value: Go beyond the surface level in your content. I’ve found that sharing genuine insights and actionable advice builds trust and establishes credibility. Whether addressing biases in AI or navigating a crisis, I focus on delivering content that empowers others to take action.
3 . Build Your Voice: Your perspective is your strength. In a crowded field, I’ve learned that being true to my values and experiences sets me apart. Whether discussing DEI or AI ethics, I speak from my personal journey and professional expertise, which creates a strong connection with my audience.
4 . Engage in Continuous Learning: Thought leadership requires staying ahead of the curve. I’m constantly seeking new knowledge through research, attending events, or engaging with other experts. This keeps my content fresh and relevant and demonstrates my commitment to growth and innovation.
5 . Leverage Multiple Platforms: Thought leadership isn’t confined to one medium. I’ve found success in sharing my insights through various channels — writing articles, speaking on panels or participating in podcasts. By diversifying how I share my message, I reach a broader audience and reinforce my authority in the industry. No outlet or podcast is too small. Get your voice out there and amplify it through multiple channels.
How do you foster a culture of innovation within your organization, and what practices have you found most effective in encouraging creative thinking among your team?
Creating a space where everyone feels heard and valued is essential for encouraging innovation. I’ve found that when people know their ideas are genuinely considered, they’re more willing to think creatively and share openly. We regularly bring the team together to discuss new ideas, ensuring that different perspectives are part of our problem-solving process. Investing in continuous learning is also key — by keeping everyone up-to-date on the latest trends and tools, we empower the team to think beyond the conventional and develop solutions that are both innovative and impactful.
Who do you think is an outstanding example of a thought leader? What specific qualities impress you about this person?
Toni Morrison is an exceptional example of a thought leader whose influence extends far beyond literature. Her quote, “As you enter positions of trust and power, dream a little before you think,” resonates with me. It’s a reminder that vision and imagination are vital in shaping a better future, for oneself and for society. Morrison’s ability to blend creativity with social commentary inspires my approach to leadership and my vision for Better Together, where our work is driven by the belief that purposeful communication can transform the world. Her legacy encourages me to prioritize the dreams and aspirations of those we serve, ensuring that our impact is as meaningful as it is effective.
How do you stay informed about the latest trends and developments in your field, and how do you incorporate this knowledge into your strategic planning?
To stay informed about the latest trends and developments in my field, I prioritize a mix of real-time learning, industry engagement, and practical application. I actively participate in one-on-one conversations with industry experts, attend conferences, and am always open to learning because growth never stops. For example, I recently updated our crisis communications plans after reviewing the Bumble billboard backlash, using it as a case study in our crisis training. This approach ensures that my strategies are not only current but also directly relevant to my clients’ needs and the industry’s evolving landscape.
Some people feel that the term “thought leader” is overused and has lost its impact. What are your thoughts on this?
I don’t believe the term “thought leader” is overused. Thought leadership is crucial for leaders in any industry to share their perspectives and insights. It provides an alternative to the narratives often pushed by mainstream media, offering society a broader range of viewpoints. Thought leadership isn’t just about visibility; it’s about influencing change and driving business growth. When done authentically, it remains a powerful tool for shaping conversations and fostering innovation.
How do you balance short-term business goals with long-term strategic vision, especially in a rapidly changing market?
Balancing short-term business goals with a long-term strategic vision is about preparation and flexibility. It’s essential to have a clear vision of where you want your business to go while remaining adaptable to the changes in the market. We develop long-term plans that align with our mission and values, but we’re also ready to pivot when necessary. Whether it’s updating crisis communication plans in response to current events or adjusting strategies to meet emerging challenges, we ensure that our clients are always prepared for the unexpected while keeping their broader goals in sight. This approach allows us to maintain focus on the future while effectively managing the demands of today.
Can you share your favorite “Life Lesson Quote”? How has it been relevant in your life?
The quote from John Lewis, “Take a long, hard look down the road you will have to travel once you have made a commitment to work for change…” speaks to the effort required to drive transformation. In my work, especially around addressing biases in generative AI and promoting social justice, I am reminded that real change is not instant but is the result of persistent and thoughtful action. Lewis’s leadership was a testament to the power of resilience and a clear vision, values that I aim to embody through Better Together.
When I reflect on the journey of Better Together, especially the challenges I’ve faced in advocating for undersupported communities, this quote is a guide. It reinforces the importance of staying the course when progress is slow, understanding that the work we do today lays the foundation for the changes of tomorrow. Lewis’s words inspire me to remain steadfast in my commitment to creating a more just and equitable world, even when the path forward is uncertain.
Many influential figures in business and entertainment follow this column. Is there someone you’d love to have lunch or breakfast with? They might notice if we tag them.
Meeting Ayana Parsons would be incredibly meaningful for me. Her journey, marked by relentless efforts to support Black women entrepreneurs and the painful legal battles she’s faced, resonates with my own experiences. Like Ayana, I’ve encountered discrimination and setbacks while striving to uplift marginalized voices. Her resilience in the face of systemic barriers is both inspiring and reflective of the strength required to drive real change. Our shared commitment to empowering Black women and breaking down barriers would make this meeting not just emotional, but profoundly impactful.
How can our readers further follow your work online?
You can follow my work and insights through my LinkedIn profile where I regularly share updates, thought leadership on generative AI, social impact, and the latest developments in communications. You can also visit Better Together’s to explore our latest projects and initiatives.
Thank you so much for your insights. This was very insightful and meaningful.
About the Interviewer: Dina Aletras boasts over 20 years of expertise in the corporate media industry. She possesses an in-depth understanding of growth, strategy, and leadership, having held significant roles at some of the UK’s largest media organizations. At Reach PLC, the UK’s largest tabloid publisher, she served in various director capacities. Additionally, she held leadership roles at The Independent Magazine Group and DMGT. Her extensive knowledge spans editorial, digital, revenue, sales, and advertising.
Upon relocating to Switzerland, Dina took on the responsibility of managing and promoting the international section of Corriere del Ticino — CdT.ch pioneering the English page “onthespot.” She also was the Co-Editor of Southern Switzerland’s first official Italian and English bilingual magazine.
Catharine Montgomery of Better Together: 5 Things You Should Do To Become a Thought Leader In Your… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.